CPCA and CPCM Designation (Standard and Retailer Editions)

Description: Become qualified as a Certified Professional Category Manager (CPCM) by completing ALL of the Category Management Assocation (CMA) requirements for BOTH the CPCA and CPCM designations. This approach assumes that you need training at BOTH levels. If you are unsure as to whether you should take the CPCM or the Combination CPCA & CPCM program, please contact CMKG prior to purchasing. There are both standard and retailer editions available.

Who should take this course? For those looking to achieve the Certified Professional Category Manager (CPCM) designation through the Category Management Association (CMA).

Prerequisites: None

Time Required: Approximately 60 hours to complete.

Cost: (does not include cost of accreditation with the CMA)

  • Premium:  $3,200 USD
  • No Frills:    $2,277 USD
  1. 23 Courses Included:
  2. Category Management Overview
  3. Retailer Strategy
  4. Category Definition and Segmentation
  5. Category Roles
  6. Category Strategies
  7. Understanding and Using Data
  8. Completing a Category Assessment
  9. Category Tactics and Analytics
  10. Category Management on Limited Data
  11. Develop and Implement a Category Plan
  12. Building PowerPoint and Presentation Skills
  13. Building Excel Skills
  14. Building Data Competencies: Panel Data
  15. Building Data Competencies: POS Data
  16. Measuring Category Health (Baseline & Incremental Drivers)
  17. Efficient Assortment: A Step-by-Step Process
  18. Pricing Strategies and Analysis Techniques
  19. Promotion Analysis Techniques
  20. Advanced Analytics:  Relativity
  21. Fact Based Selling
  22. Space Management
  23. Store Clustering Through Store Level and Geodemographic Data
  24. Retailer Economics and the Product Supply Chain

Premium Resources Provided:   Study Guide (150+ page reference book), Workshops, Individual Course Testing; Category Management Collaborative Membership; "Live" Coach; email Support, 1 Year Access.

                         

"No Frills" Resources Provided:    Downloadable Fill-in-the-Blank Notes, Downloadable Workshops, Individual Course Testing, email Support, 90 Days Access.

                         
 

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