Certified Professional Category Manager (CPCM) Designation (Standard and Retailer Editions)

Description: A comprehensive course grouping to achieve CMA Certified Professional Category Manager designation requirements. This program meets 15 of 15 Learning Programs required by the Category Management Association's (CMA) CPCM designation. The Category Management Association's evaluation process does require you to have met the CPCA requirements in addition to the specific CPCM requirements, so if you have any questions about whether this is the right program for YOU, please contact CMKG prior to purchasing this program.

Who should take this course? For those looking to achieve the Certified Professional Category Manager (CPCM) designation through the Category Management Association (CMA).

The "standard" program is suggested for suppliers, brokers, consultants and data providers, while the "retailer" program is suggested for retailers.

Prerequisites: None

Time Required: Approximately 50 hours to complete.

Cost: (does not include the cost of accreditation with the CMA)

  • Premium:  $2800 USD
  • No Frills:    $1980 USD

20 Courses Included:

  1. Retailer Strategy
  2. Category Definition & Segmentation
  3. Category Roles
  4. Category Strategies
  5. Completing a Category Assessment
  6. Category Management on Limited Data
  7. Develop and Implement a Category Plan
  8. Building PowerPoint and Presentation Skills
  9. Building Excel Skills
  10. Building Data Competencies: Panel Data
  11. Building Data Competencies: POS Data
  12. Measuring Category Health (Baseline & Incremental Drivers)
  13. Efficient Assortment: A Step-by-Step Process
  14. Pricing Strategies and Analysis Techniques
  15. Promotion Analysis Techniques
  16. Advanced Analytics: Relativity
  17. Fact Based Selling      (Retailer version:  "Fact Based Presentations")
  18. Space Management Fundamentals
  19. Store Clustering Through Store Level and Geodemographic Data
  20. Retailer Economics and  the Product Supply Chain

Premium Resources Provided: Study Guide (100+ page reference book), Workshops, Individual Course Testing; Category Management Collaborative Membership; "Live" Coach; email Support; 1-Year Access.

                    

"No Frills" Resources Provided: Downloadable Fill-in-the-Blank Notes, Downloadable Workshops, Individual Course Testing, email Support; 60 Days Access.

                     

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