Free Courses and Resources

CMKG has just started creating free courses to give you a taste of our training offerings. Check back here frequently for new free courses that are available.  Click on the free course title below, "purchase" the course in the store for $0.00, and then you will get access to the course in CMKG's eLearning center.

Enjoy!

COURSE:  "Four Steps to Add Business Value for Category Management Professionals"

In this course, we identify five reasons why category management analysts spend more time than they should answering low-value questions and four steps to adding more business value and impact.  If you struggle with too much to do, wonder where the time goes, and feel there is no time for reflection and learning, this program offers useful perspective and fresh field proven advice.

TARGET AUDIENCE: Category management directors, category management analysts, space management directors, space management analysts

PURCHASE FREE COURSE

RESOURCES:  Linked In Forum Tips

CMKG has a forum on LinkedIn called "Category Management Learning Forum" (if you're not already a member of LinkedIn, you should sign up, our group, and become our most recent member!).  Every month, we post a tip on a category management related topic.  Here are the tips that we have posted to date (this list is updated on a regular basis) - if you click on the topic, you will get a downloadable *.pdf file.  Enjoy!

• Adding Business Value in Category Management
• Category Health Part 1
• Category Health Part 2 (Baseline & Incremental Sales)
• Category Health Part 3 (Baseline & Incremental Sales Drivers)
• Collaborative Business Planning
• Efficient Assortment Analysis
• Excel: Array Formula
• Pricing Strategy and Analytics
• Retailer Economics and the Product Supply Chain
• Seasonality Analysing Using POS Data
• Shopper Marketing
• Space Management
• Strategic Supply Chain Management
• Translating Data Into Action