Webinar Training Opportunities

CMKG periodically runs "free" and "paid" webinars.  Scroll below the webinar dates for details about each webinar.

FREE WEBINARS:  

(click on the title to register for the webinar):

PAID WEBINARS:

Here are our upcoming live webinars for our Premium CMKG members. 

    • February 2, 2012 (11am EST): "Pricing Analytics & Case Study"
    • April 5, 2012 (11am EST): "Shopper Insights Case Study"
    • June 8, 2012 (11am EST): "Shelving Analytics & Case Study"
    • September 6, 2012 (11am EST):  "Promotion Analytics & Case Study"
    • October 4, 2012 (11am EST):  "Turning Data Into Action Case Study"
    • November 29, 2012 (11am EST):  "Shopper Marketing Best Practices"

For more details on each webinar, scroll below (sorry, no competitive training companies are  welcome in our webinars).

WEBINAR DESCRIPTIONS

 

CATEGORY MANAGEMENT OVERVIEW

Target Audience: :
Anyone who is required to understand the basics of Category Management (category managers; account managers; retailers).
Trainer:     Sue Nicholls, President; Michelle Patterson, Director of Training & Dev't
 
Program Type:    Moderated audio webinar.
 
Program Overview:
In this webinar, we will walk you through the category management basics, with an overview of the 4-step Category Management process. This includes the key elements associated with each step, and the areas where suppliers can play a role in the process with retailers. This webinar is great for those who are new to the category management concept, or don't really understand the "big picture" of category management. This accredited eLearning course is the first course in CMKG's 'Certified Associate in Category Management' program.

STRATEGIC SALES & MARKETING IN A CATEGORY MANAGEMENT WORLD

Target Audience:
Sales and marketing professionals who are looking for more strategic and fact-based ways to approach their business to get business wins.
 
Trainer:     Sue Nicholls, President; Michelle Patterson, Director of Training & Dev't
 
Program Type:    Moderated audio webinar.
 
Program Overview:   
Key Account Manager / Sales roles vary from company to company, from customer to customer, and even from region to region.  But overall, KAMs need to have some core competencies that relate to category management to help them grow their business.  Some cpg companies believe that category management should be left to the CatMan department but we challenge that belief!
 
This free webinar will walk you through some examples of category management concepts and analytics that relate directly to a sales role.  This is a great opportunity for you to build your skills and competencies as an account manager or sales director, which will ultimately drive your overall business!