CMKG Training Offerings:

Category Management Knowledge Group (CMKG) offers unique certification and learning programs in category management skills for both suppliers and retailers. Our high quality, blended learning solutions include eLearning, webinars, classic case studies and workshops.  We have some standard training programs, but can also custom build a program based on your specific requirements.  All of our programs are all built off of our 30 accredited training courses (see the bottom of this page for a list of our courses).  Whether you are looking for an engaging learning program, a quick way to meet industry certification requirements, or "fill in the gap" training on specific topics, we can meet your individual, team or organizational needs!
 
It's also important to note that we regularly upgrade our courses - each course is reviewed at least once per year for modifications and enhancements, based on a combination of participant feedback and new information in the industry.

Retailer Training Programs

CMKG has specific training programs and courses geared towards retailers.  Click here for our most recent retailer training offerings.

 

CMKG Learning Programs

   

CMKG has 2 programs that have been designed with a focus on EDUCATION. They follow a logical flow of ideas and concepts, are focused on hands on application of concepts through workshops, a case study and final exam. These programs both complete requirements for accreditation with the Category Management Association, and are our most popular programs.

 
(click on the program for more details)
CMKG Learning ProgramCost# of Courses
CACM - Certified Associate in Category Management$1500 US11 Courses
CSCM - Certified Specialist in Category Management$2000 US11 Courses
CMKG Total Package: CACM and CSCM$3200 US22 Courses

 

 

 

 Category Management Association (CMA) Designation Programs

   

CMKG's designation programs have been designed with a focus on CERTIFICATION.  By taking these programs, you will qualify for all requirements at each level of designation with the CMA (CPCA, CPCM and CPSA). 

  • For more information on the CMA, click here.
  • For more information on industry certification, click here.

(click on the program for more details)

CMA Designation ProgramCost# of Courses
Certified Professional Category Analyst (CPCA)$1500 US11 Courses
Certified Professional Category Manager (CPCM)$2800 US18 Courses
CPCA and CPCM$3200 US22 Courses
Certified Professional Strategic Advisor (CPSA)$1800 US8 Courses
$4200 US
25 Courses
$750 US
4 Courses
$2000 US
12 Courses
$1500 US
11 Courses
 
 
 
 
 
 
 
 
 
 
 
 
 
 

We also offer any "fill in the gap" training if you have already had your assessment by the Category Management Association, and you have a specific list of requirements that need to be fulfilled.  Contact us for more details on the program that is right for you.

 

Customized Learning Programs and Individual Courses

If you want to create your own "custom" set of courses, we can turn them into a program specifically designed for you!  This may be to "fill in the gap" based on CMA designation requirements, or it may be based on certain topics that you are looking for training on.  Following are a list of our accredited courses:

  1. CMKG003 Category Management Overview
  2. CMKG004 Retailer Strategy
  3. CMKG005 Category Definition and Segmentation
  4. CMKG006 Category Roles
  5. CMKG007 Category Strategies
  6. CMKG008 The Basics About Data
  7. CMKG009 Data Sources Overview
  8. CMKG010 Completing a Category Assessment
  9. CMKG011 Category Tactics and Analytics
  10. CMKG012 Category Management on Limited Data
  11. CMKG013 Develop and Implement a Category Plan
  12. CMKG015 Increasing your Effectiveness in an Analytical World
  13. CMKG016 Build PowerPoint and Presentation Skills
  14. CMKG017 Building Excel Skills
  15. CMKG018 Building Data Competency:Panel Data
  16. CMKG019 Building Data Competency:POS Data
  17. CMKG020 Measuring Category Health (Baseline and Incremental Drivers)
  18. CMKG021 Efficient Assortment: A Step-by-Step Process
  19. CMKG022 Pricing Strategies and Analysis Techniques
  20. CMKG023 Promotion Analysis 
  21. CMKG024 Advanced Analytics: Relativity
  22. CMKG025 Fact Based Selling
  23. CMKG026 Space Management
  24. CMKG027 Leveraging Data for Advanced Shelving Solutions
  25. CMKG028 Store Clustering through Store Level and Geodemographic Data
  26. CMKG029 Understanding and Marketing to Your Shopper
  27. CMKG030 Retailer Economics and the Product Supply Chain
  28. CMKG031 Strategic Supply Chain Management
  29. CMKG032 Strategic Selling
  30. CMKG033 Collaborative Business Planning
     

 Contact us for more information on customizing your program - for you, your team, or your organization!  We can custom create programs for every individual in your organization!  The bigger your team, the better the savings on any of CMKG's programs.