Category Management Continuum

Learning Objective

• Not all category management is created equal – for retailers, suppliers, competitors or categories! The category management continuum is important to consider to understand, as a Retailer or Supplier, where you, your categories and your competitors fit in.

Who should attend?

• This tool will help Retailers and Suppliers strategically think about where you are at in the continuum compared to your competition and your customers and where you’d like to get to in the future.