---
title: "Resource Request: Commonly Misinterpreted Measures and Mishaps in Your Analytics - Virtual Training Preview"
description: Walk through common “faux pas” and how to correctly interpret numbers for better insights by watching this Virtual Training Preview from CMKG.ORG
---

[![CMKG Train Ahead Logo-1](https://www.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo-1.png?width=203&name=CMKG%20Train%20Ahead%20Logo-1.png "CMKG Train Ahead Logo-1")](https://www.cmkg.org)

[![Contact  Us](https://no-cache.hubspot.com/cta/default/269713/3ad57c0a-5244-4316-9e0b-de3f175a8257.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/3ad57c0a-5244-4316-9e0b-de3f175a8257)

#### Complimentary Learning Resource from CMKG.ORG

# Commonly Misinterpreted Measures and Mishaps in Your Analytics

![Virtual Training Previews](https://www.cmkg.org/hs-fs/hubfs/Virtual%20Training%20Previews.png?width=640&name=Virtual%20Training%20Previews.png)

 

###### Learning Objective

- Find out about some of the common “faux pas” and learn how to correctly interpret your numbers for better insights.

Business metrics are crucial to evaluate success and gather insights in your business. But sometimes the interpretations drawn from simple measures can be incorrect or not as correct as they could be. This is particularly true as we navigate today's numbers vs those of 2020.

###### Who should attend?

- Retail, Category Management, Shopper Insights, Shopper Marketing, Sales.