---
title: "Resource Request: How to Incorporate Shopper Into Your Item Level Data"
description: Learn 3 simple steps to incorporate the Shopper perspective into your next assortment analysis project with this learning tool from CMKG.ORG
image: https://www.cmkg.org/hubfs/complimentary-learning-resource-1.jpg
---

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#### Complimentary Learning Resource from CMKG.ORG

# How to Incorporate Shopper Into Your Item Level Data

###### Learning Objective

- The most important perspective in assortment analysis should be the Shopper, but in many cases they’re completely forgotten. This resource walks you through 3 simple steps to better incorporate the Shopper perspective into future assortment analysis projects.

###### Who should attend?

- This is helpful for anyone who works for a Retailer or Supplier (individual, team or organization) and wishes to better represent the Shopper perspective in their analysis process.

### How to Incorporate Shopper Into Your Item Level Data