Complimentary Learning Resource from CMKG.ORG

Learning Objective
  • The most important perspective in assortment analysis should be the Shopper, but in many cases they’re completely forgotten. This resource walks you through 3 simple steps to better incorporate the Shopper perspective into future assortment analysis projects.

Who should attend?
  • This is helpful for anyone who works for a Retailer or Supplier (individual, team or organization) and wishes to better represent the Shopper perspective in their analysis process.

How to Incorporate Shopper Into Your Item Level Data