Learning Objective
- Understand the different perspectives on the omni-channel and what you need to do to stay relevant and consider a broader perspective in your work.
The omni-channel has evolved and vastly changed over the past few years. It is critical to understand the implications behind the omni-channel – not just from a retail format perspective but, more importantly, from a Shopper perspective.
Who should attend?
- Retail, Category Management, Shopper Insights, Shopper Marketing, Sales, Analysts
