Complimentary Learning Resource from CMKG.ORG

Learning Objective
  • As Category Management and Shopper Insights have evolved, the retail selling process has shifted from a pure “buyer-seller” relationship based on personalities and deals to a more collaborative “we’re in this together” approach that looks at product offers and merchandising programs in the context of “how do we grow the category business and mutually increase return on investment for both sides?"

Who should attend?
  • This tool walks through joint business planning (or JBP) in more detail for both Retailers and Suppliers. It’s ideal for anyone who wants to improve their collaborative efforts in relation to Joint Business Planning relationships.

Joint Business Planning Resource Guide