Complimentary Learning Resource from CMKG.ORG

Learning Objective
  • Understanding where your product is available is important and can be done in two ways – this tool breaks down and compares the formulas used for product distribution based on % of stores carrying and the weighted or all commodity distribution.

Who should attend?
  • Any individuals or teams who use one or both of these measures (Retailers, Category Management, Sales) will benefit from having a clear understanding of the similarities and differences between these 2 measures.

Percent of Stores Carrying vs. Weighted Distribution