---
title: "Resource Request: Understanding Break-Even Point in Retail Pricing"
description: Better understand what break-even point is, and how to utilize it to better understand what margins and lifts are required to meet your goals with this learning tool from CMKG.ORG
image: https://www.cmkg.org/hubfs/complimentary-learning-resource-1.jpg
---

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#### Complimentary Learning Resource from CMKG.ORG

# Understanding Break-Even Point in Retail Pricing

###### Learning Objective

- Break-even point is an important measure for Retailers and one that you need to understand if you make decisions or recommendations on ads and price reductions. This tool will help you to understand what break-even point is and how to utilize it for yourself to better understand what margins and lifts are required to meet your goals.

###### Who should attend?

- Retailers, sales teams and others who work on promotions will benefit from checking out this tool.

### Understanding Break-Even Point in Retail Pricing