Complimentary Learning Resource from CMKG.ORG

Learning Objective
  • Penetration is the percentage of households that purchased the product group, category or brand at least once over the time period. It’s a measure that should be understood and tracked to better understand sales results and determine opportunities for categories and brands. Check out this tool to better understand this important measure.

Who should attend?
  • If you have access to household panel or consumer panel data, and if you are looking for ways to better understand your business as a Retailer or Supplier, make sure you check out this resource.

What is Penetration and How Do You Use It