What is Penetration and How Do You Use It

Learning Objective

• Penetration is the percentage of households that purchased the product group, category or brand at least once over the time period. It’s a measure that should be tracked to better understand sales results and determine opportunities for categories and brands. Check out this tool to learn about this important measure.

Who should attend?

• If you have access to household panel or consumer panel data, and if you are looking for ways to better understand your business as a Retailer or Supplier, make sure you check out this resource.