Category Management Training Programs

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What is Category Management?

In technical terms, CatMan is a Retailer-Manufacturer process of managing categories as strategic business units, producing enhanced business results by focusing on delivering Shopper value.

A more simplified explanation is that items are managed in a product category as a strategic business unit. Each business units has its own strategies, goals, and tactics that work together as a whole within total store strategy.

Tactics include product assortment, shelving, pricing, promotion, and Shopper marketing.

Consolidation? Lack of internal alignment? Creating an environment where individuals, teams, and departments can work toward common goals requires communication, collaboration, and focus. Having an internally-focused, sustainable category management learning path is the first step for teams and organizations to better serve the needs of Shoppers.

Category management training provides organizations of all sizes the best way to serve the needs of in-person and online Shoppers by creating alignment around organizational goals and objectives. This helps people understand how their own activities contribute to the organization's strategic objectives and mission.  They also provide the formal learning requirements for those interested in pursuing industry certification with the Category Management Association.

From foundational to advanced learning, category management expertise will supercharge the effectiveness of your tools, data, and technology.  Use our industry-based programs and supplement with your own internal "how to's" for a holistic AND customized learning path.

People are essential for creating strategy, insights, and innovations. Without a consistent and ongoing learning path, teams and individuals will lack the necessary knowledge and skills to grow in their roles.

Read our CatMan blog for best practices, industry news, and more.


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Focus on your opportunities.

Choose individual courses based on your team assessment or the full program.
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CMA-Accredited, Up-to-date

Meets or exceeds industry accreditation standards; Certification prep and practice exams also available.
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Convenient, on-the-go training

Online training components are all available on all devices so learners can go at their own pace.
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Create a more effective team

Foster communication and understanding to boost productivity and effectiveness in meeting your goals

Category Management Training Courses

Foundational, Intermediate, Advanced and Master’s Training Courses can be selected as part of your team or organizational training plan. Check out our online category management training catalog for more detailed information on the courses.

Purchase CatMan Training Courses online at, or click individual courses to buy.

Pricing starts at $59 per training course video

Training Course Packages start at $125, including course videos and hands-on learning resources. Contact us for team pricing, starting at individuals of 5 or more.

Looking for more information on CatMan Training? just ask …

Developing highly-skilled, capable PEOPLE is what we do best.

We are category management experts, focused on you and your needs

Organizational, Team, Situational Consultation and Assessments

Highly customizable, blended learning approach based on your short- and long-term goals

Detailed training and deployment plan, student engagement, and progress reporting

Unrivaled student support, increased performance, and measurable ROI

Flexible Training Options to Meet your Specific Needs

Live, In-Person  •  Webinars  •  Case Studies  •  Customized Content  •  Content Licensing  •  Hosted LMS 

Browse All Training Services & Options

Category Management Training Levels Available from CMKG

CPCA Accredited Training Program from CMKG

CPCA Accredited Training Program, starting at $899 per person

Learn More
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CPCM Accredited Training Program from CMKG

CPCM Accredited Training Program

starting at $799

CPSA Accredited Training Program from CMKG

CPSA Accredited Training Program

starting at $499

CatMan Master’s Training Courses Series from CMKG

CPCA, CPCM & CPSA Accredited Training Bundle

starting at $2,149

Group discounts available for teams starting at groups of 5 or more. Contact us for more information.
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