Train Ahead. Choose CMKG with Confidence.

The CMKG Difference

Not all training is created and delivered equally. Use these questions to discover what you need to know before committing your training budget. Have another question? Contact us at or fill out a quick form to contact us about your team training needs.

What types of training do you offer?

We offer a blended learning approach to Retail, CPG, Sales, CatMan and Shopper Insights teams and individuals through:

  • Free Assessments
  • Instructor-Led, In-Person Training (Teams)
  • Instructor-Led, Virtual Classroom Training (Teams and Individuals)
  • On-Demand, Online Training (Teams and Individuals)
  • Industry Certification Exam Preparation
  • Subscription Learning (Individuals)
We can customize training and consult with organizations to identify training opportunities that will move them toward their strategic priorities. We are 100% focused and dedicated to creating and delivering the best possible training to teams and individuals.

How often is training updated?

CMKG updates its courses every 2 years – we revamped all of our online accredited training in 2020, including foundational, intermediate, and advanced online courses and programs.

We add a minimum of 6 industry-relevant instructor-led virtual training courses per year on topics related to Shopper, Omni-Channel, eCommerce, Storytelling & Presentation Skills and Strategic Thinking.

What do I get with CMKG training?

First and foremost, you get the CMKG family - including passionate and caring thought leaders to help you achieve your learning goals.

All Corporate and Premium Programs purchased come with CMKG-Exclusive resources including a dynamic 13000-term glossary, hand-picked whitepapers, news, reference, tools, and microlearning resources to help individuals succeed and remain engaged. Compare benefits across all learning options here.

How is CMKG’s training different?

  • We have 15+ years of training experience creating and delivering training to major retail and CPG companies — online, virtually, and in-person. It's all we do!
  • Training is developed in-house by content experts. When required we tap into our broad network of experts to ensure we create the best training available in the industry.
  • We focus training on knowledge and on-the-job skill building with a continuous learning approach. Our clients tells us that our courses and programs are much more robust, with 70+ courses ranging between 45 minutes and 2 hours in length. 

What support is provided to individual learners?

We have accredited practitioners accessible 12 hours per day via online chat, email, and phone whose mission is to help:

1. Our clients and their teams create the best training programs and plans based on their goals; and 2. Our individual learners build skills and make progress in their learning journey.

How do individuals and team access training?

Users can log in using a unique id and password set up for them. We also offer Single Sign-On (SSO) for site license clients who have a large # of participants.

All training can be completed via desktop, laptop, tablet, or mobile device. All online courses are also available through a mobile app for site licenses, premium programs, and premium subscription training. Compare learning options and benefits by training type.

Compare All Online Learning Options + CMKG-Exclusive Benefits With Purchase

About CMKG

We are a passionate team of lifetime learners and dedicated professionals who are focused on helping you achieve your organizational goals — now and in the future. In everything we do, we push beyond what’s required to fulfill what’s needed for our clients to maximize data, tools, processes & strategy, and people.

Train Ahead with CMKG

We help Retailers and Manufacturers meet the needs and expectations of their increasingly sophisticated consumers and shoppers by maximizing the impact of their work by supporting and enhancing any company’s most important asset — people.

We continuously search out and share industry news, update our >1300 term glossary, create new virtual courses on topics most relevant to our clients & students, while ensuring that our training always meets current needs and anticipates what’s next in our industry. We developed a continuous learning path for ourselves and for our clients who need to keep pace with our industry. Learning should never end!

CMKG is proud to be the exclusive provider of category management training to CMA+SIMA Members that brings together professional standards with best-in-class training for its membership.


We create, deliver, and support category management training for:

Sales Executives Retailers Convenience Individuals Solution Providers Team Leaders

Passion, expertise, and leadership

Training for all

Our clients and students represent both Retailers and Manufacturers, including a variety of business units and roles such as category managers, sales, shopper insights, marketing, key account managers, training and development, and human resources. We understand that different roles need different levels of training and work with you to develop the best solution for your circumstances.

You Focused, Everyday

The options to succeed in meeting your goals takes more than an off-the-shelf solution to developing your most important asset — PEOPLE. People are the key to innovation, strategy, and forward momentum. We’re here to help you meet your goals, not fit you into what we have to offer.

Thought Leaders, Educational Experts

Our blended learning approach to training has led to a measurable  30% increase in knowledge  on average, and includes multiple ways to enhance learning, including:

  • Hands-on, application-focused courses
  • Topic-based live and recorded instructor-led virtual courses
  • Live, in-person training and thought leadership presentations
  • Assessments to identify knowledge gaps
  • Focused learning case studies and workshops
  • Frequent sharing of news, trends, and industry developments
  • Expansive and growing library of resources and tools
  • Unrivaled student support
  • Inextinguishable passion for the practice of category management excellence


Beginning can be the most challenging part of any endeavor.

Make it easy and cost-effective by starting with our Online Assessment to help you:

Document team strengths

Ensure role alignment

Identify knowledge gaps
Identify barriers created by lack of capability.



100% Certified Instructors


Accredited Courses & Programs


Thought Leadership


CatMan Training Leader


Your CatMan training should help you and your partners connect with the Shopper.

Maximize the interconnected nature of effective category management with industry-trust training. Retail and CPG teams learn to collaborate — enhancing business outcomes for both by serving the needs of the Shopper.

Compare All Team and Individual Training