At your side, every step of the way


CMKG Leadership Team

Define your objectives. Maximize your ROI.

Sue Nicholls, CPSA
President & Founder

“The right training helps small, medium, and large organizations serve Shoppers better, thereby improving business results and efficiency. The depth of its application is unique to each organization. We help individuals and teams improve the return on their work through strategic skill and collaboration building, whether internal, external or both.”

Sue started her career at Procter & Gamble, leading the Canadian Category Management team, and eventually consulting on the global Category Management team. She observed a pattern around the lack of foundational knowledge in the field and began designing online training for Retail and CPG organizations.

In 2005, Sue launched CMKG.ORG, dedicated to providing targeted training and assessment solutions for individuals and organizations.

Realize your goals. Power your success.

Ty Snaith, CPSA
Director of Client Services

“Serving the needs of clients — whether entire organizations, teams, or individuals — is our priority. CMKG is, and always has been, a leader in developing the best, most current, and most effective category management training available. But without the best service and support, event the best training may not help you realize your goals. We are here to help you foster growth, development, and effectiveness.”

Ty also began his career at Procter & Gamble, where he gained significant sales experience in retail sales, key accounts, and then in account management. He then worked at Nestle as an account manager for Safeway. Ty joined the team at Category Management Knowledge Group in 2006, bringing with him significant experience in category management and sales.

He leads CMKG’s student support team, responsible for coaching and teaching students as they complete their custom CMKG training programs.  If you have a hard time understanding any aspect of your training, Ty will help coach you through it.

Support Learning. Influence Progress.

John Rick
Administrative Support

“I enjoy helping students succeed and supporting the CMKG team each day.”

John brings great experience in customer service and support to CMKG students from more than five years at Bell Mobility, where he worked in Loyalty, Internet Client Care, and in the National Channel Support department as a Senior Client Care Representative providing clients, vendors and other agents with knowledge and technical support. His customer service philosophy is that an informed client is an empowered client.

John has a Ph.D. in Psychology from the University of Toronto and an advanced certificate in Geographic Information Systems from Ryerson University.


Our Vision is supported by partners around the globe.

Learn more about our global training partners.