Strengthen practical decision-making across assortment, space, pricing, promotion and in-store execution.

What this pathway helps teams build:

This pathway focuses on the practical category levers that influence performance, including assortment, space, pricing, promotion, and in-store execution. It helps teams connect strategy and analysis to stronger day-to-day decisions.

What this pathway helps teams do:

• Strengthen decision-making across the key category levers
• Better connect strategy to tactical choices
• Improve confidence in assortment, pricing, promotion, and execution discussions
• Apply concepts in practical business situations

Sample eLearning topics may include:

1. Basic Assortment Analysis
2. Space Planning Fundamentals
3. Pricing & Margin Analysis Basics
4. Promotional Planning Essentials
5. In-Store Marketing Tactics

Possible live applications (virtual or in-person) may include:

• Assortment workshops
• Pricing and promotion sessions
• Shelf and space discussions
• Tactical application exercises using real-world examples

How this pathway can be customized:

 We tailor this pathway based on the category levers, decision-making needs, and practical skills most important to your team. 

Customization may include: 

• emphasizing assortment, space, pricing, promotion, or in-store execution
• selecting the most relevant topics and sequencing for your audience
• incorporating real-world examples and application exercises
• adjusting the format and depth of live learning
• aligning the learning design to the business outcomes you want to support 

 Looking to strengthen practical category decision-making across your team? 

Let’s discuss the right blended learning solution for your organization. 

or Complete the form at the bottom of this page, or email us at info@cmkg.org.