Build a shared understanding of modern retail, category management, and shopper-centered thinking.

What this pathway helps teams build:

This blended learning pathway helps retailer and supplier teams build a strong foundation in modern retail and category management. It is designed to create a common language, reinforce shopper-centered thinking, and prepare learners for deeper analytical, tactical, and planning work. 

What this pathway helps teams do:

• Build a common language around retail and category management
• Strengthen understanding of how category management supports better business decisions
• Reinforce the importance of shopper-centered thinking
• Prepare learners for stronger application in later training and discussion

Sample eLearning topics may include:

1. Retail Fundamentals
2. Fundamentals of Category Management
3. Understanding the Shopper

Possible live applications (virtual or in-person) may include:

• Team alignment sessions
• Facilitated category management foundations workshops
• Retailer versus supplier perspective discussions
• Business-relevant examples and group application

How this pathway can be customized:

• selecting the most relevant foundational topics for your team
• emphasizing retailer, supplier, or cross-functional perspectives
• adjusting the balance of eLearning, live learning, and reinforcement
• incorporating your business context, terminology, or examples
• aligning the pathway to onboarding, capability-building, or broader team development goals

Looking to build stronger category foundations across your team? Let’s discuss the right blended learning solution for your organization. 

or Complete the form at the bottom of this page, or email us at info@cmkg.org.