Strategic Category Management Foundations

 

Build a shared understanding of modern retail, category management, and shopper-centered thinking.

What this pathway helps teams build:

This blended learning pathway helps retailer and supplier teams build a strong foundation in modern retail and category management. It is designed to create a common language, reinforce shopper-centered thinking, and prepare learners for deeper analytical, tactical, and planning work. 

What this pathway helps teams do:

  • Build a common language around retail and category management
  • Strengthen understanding of how category management supports better business decisions
  • Reinforce the importance of shopper-centered thinking
  • Prepare learners for stronger application in later training and discussion

Sample eLearning topics may include:

  1. Retail Fundamentals
  2. Fundamentals of Category Management
  3. Understanding the Shopper

Possible live applications (virtual or in-person) may include:

  • Team alignment sessions
  • Facilitated category management foundations workshops
  • Retailer versus supplier perspective discussions
  • Business-relevant examples and group application

How this pathway can be customized:

  • selecting the most relevant foundational topics for your team
  • emphasizing retailer, supplier, or cross-functional perspectives
  • adjusting the balance of eLearning, live learning, and reinforcement
  • incorporating your business context, terminology, or examples
  • aligning the pathway to onboarding, capability-building, or broader team development goals
Looking to build stronger category foundations across your team?
Get Started Book a meeting with CMKG
Let’s discuss the right blended learning solution for your organization. 
 
or Complete the form at the bottom of this page, or email us at info@cmkg.org.

Retail Custom Blended Learning Solutions
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Live Virtual

Instructor-led, live virtual training delivered via Microsoft Teams or similar platforms.

  • Sessions are cost-effective, 120 minutes, and minimize disruption with no travel needed.
  • Use as standalone training or blend with eLearning and on-site sessions.
  • Content can be customized with your data and examples, and can include contests, breakout groups, case studies, gamification, and more.
  • Participants earn certificates and badges on completion. 
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Live On-Site

Instructor-led, onsite training at your location, typically in 1–2 day, hands-on sessions.

  • Use as standalone training or blend with eLearning and virtual options.

  • Content is customized with your data and can include contests, breakout groups, case studies, gamification, and more.

  • Participants earn certificates and badges upon completion.

Assess Capability.  Prioritize Learning.  Measure Progress.

CMKG’s Assessment Approach for Corporate Learning

Our assessments help organizations identify knowledge gaps, prioritize development, and shape blended learning solutions around the capabilities that matter most. Assessments can be customized by topic area, audience, and desired outcomes — with pre- and post-assessment options to help measure progress and training impact. 

1. Identify Capability Gaps

 Pinpoint strengths and development needs across teams, roles, and topic areas.. 

2. Tailor the Learning

 Use the results to shape the right blend of eLearning, live learning, and reinforcement.

3. Measure Progress

Track improvement over time and support conversations around learning impact and ROI.

Browse Sample Assessments from CMKG.org

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Contact CMKG to learn more about training options for your specific needs