Category Management Strategy is the critical and often missing link between your goals and your team’s performance. If your team or organization lacks an integrated, organization-wide category management strategy, shopper-centric marketing, product development, shelf & space planning, and more will fall short in meeting your goals.
Category Management programs, starting at $499 per person.
Our accredited training programs are designed for retail, manufacturing, and other types of organizations. Training will help teams understand and learn how to use industy best practices and/or pursue certification with the Category Management Association (CMA).