Developing a Category Plan

 

Bring the learning together by turning insights, priorities and decisions into a practical category plan.

What this pathway helps teams build:

 This capstone pathway brings the learning together by helping teams turn insights, priorities, and decisions into a practical category plan. It connects foundational knowledge, analysis, and category levers into a more complete business-ready output. 

What this pathway helps teams do:

  • Connect insights to action
  • Align around opportunities and priorities
  • Strengthen category planning capability
  • Create more practical and relevant category plans

Sample eLearning topics may include:

  1. Developing a Category Plan
  2. Creating a Category Scorecard

Possible live applications (virtual or in-person) may include:

  • Facilitated planning sessions
  • Category plan development workshops
  • Team working sessions
  • Presentation and discussion of priorities, recommendations, and actions

How this pathway can be customized:

 We tailor this capstone pathway to help teams connect learning to the planning outcomes most important to the business.  

Customization may include: 

  • emphasizing the inputs, priorities, and planning challenges most relevant to your team
  • incorporating client context, examples, or planning expectations
  • shaping live workshops around collaboration, planning, or presentation development
  • adjusting the learning flow to support your desired outcomes
  • building toward a more practical and relevant category planning process

Ready to bring the learning together into a practical category plan?  
Book a Consult with CMKG
We can help design a blended learning journey that supports real business application.. 
 
or Complete the form at the bottom of this page, or email us at info@cmkg.org.

Retail Custom Blended Learning Solutions
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Live Virtual

Instructor-led, live virtual training delivered via Microsoft Teams or similar platforms.

  • Sessions are cost-effective, 120 minutes, and minimize disruption with no travel needed.
  • Use as standalone training or blend with eLearning and on-site sessions.
  • Content can be customized with your data and examples, and can include contests, breakout groups, case studies, gamification, and more.
  • Participants earn certificates and badges on completion. 
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Live On-Site

Instructor-led, onsite training at your location, typically in 1–2 day, hands-on sessions.

  • Use as standalone training or blend with eLearning and virtual options.

  • Content is customized with your data and can include contests, breakout groups, case studies, gamification, and more.

  • Participants earn certificates and badges upon completion.

Assess Capability.  Prioritize Learning.  Measure Progress.

CMKG’s Assessment Approach for Corporate Learning

Our assessments help organizations identify knowledge gaps, prioritize development, and shape blended learning solutions around the capabilities that matter most. Assessments can be customized by topic area, audience, and desired outcomes — with pre- and post-assessment options to help measure progress and training impact. 

1. Identify Capability Gaps

 Pinpoint strengths and development needs across teams, roles, and topic areas.. 

2. Tailor the Learning

 Use the results to shape the right blend of eLearning, live learning, and reinforcement.

3. Measure Progress

Track improvement over time and support conversations around learning impact and ROI.

Browse Sample Assessments from CMKG.org

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Contact CMKG to learn more about training options for your specific needs