--- title: CMKG Continuously CatMan Quarterly Newsletter April 2018 - Shopper Focused Category Management description: This Continuously CatMan Quarterly Newsletter is all about helping you hone your shopper focused category management image: https://www.cmkg.org/hubfs/2017%20Web%20Assets/sue-sig-030721-edited.png --- [![CMKG Train Ahead Logo](https://www.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) # Stop Limiting Your Effectiveness April 2018 ### Shopper First, Shopper Focus … ## It’s Time to Make Changes In Your Approach to Reflect Shopper. It’s an interesting and rapidly changing industry that we are in. I was recently at Western Michigan University’s Food Marketing Conference in Grand Rapids, where the theme of the conference was **“Retail Reinvention: Making the Customer Hero”**. Much emphasis was on eCommerce and the Omni-Channel and the changing retail environment, with focus on disruptors like artificial intelligence and augmented reality that are profoundly changing the way that consumers research and shop for products. But I find that, amidst all the changes, many retailers and manufacturers appear to be resisting change rather than proactively advancing their approach to better reflect our changing Shoppers. #### This newsletter is dedicated to those Shoppers – and provides you with resources to help you move ahead in your Shopper-focused approach. ### Cheers to the Shopper! ![suenichollssignature.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/sue-sig-030721-edited.png?width=160&name=sue-sig-030721-edited.png "suenichollssignature.png") ###### Sue Nicholls, CPSA • President & Founder, CMKG ![CMKG-newlogo-transparent.png](https://www.cmkg.org/hs-fs/hubfs/2017-logos/CMKG-newlogo-transparent.png?width=125&name=CMKG-newlogo-transparent.png "CMKG-newlogo-transparent.png") ![News-Header-374404-edited.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Newsletter/News-Header-374404-edited.png?width=1081&name=News-Header-374404-edited.png "News-Header-374404-edited.png") #### —  FEATURED **  — # Glossier’s Success, Nothing to Gloss Over **From Slice Intelligence: **“What is Glossier’s formula for success? That is the $52 million-dollar question for industry watchers after the beauty upstart closed its recent round of funding. Slice Intelligence data reveals some answers--most notably that Glossier’s revenue increased by 99.1 percent in the last year, as the buzzy Millennial brand attracted an 86.7 percent increase in buyers over the same period. Not too shabby for a company that started with only four products in their beauty arsenal’’  [Read Now](http://intelligence.slice.com/blog/2018/glossiers-success-nothing-to-gloss-over)   # ** Survey Says Shoppers in Stores Just ‘Want to Be Left Alone’  **From WWD: **“For most consumers, the in-store shopping experience is best when they’re given a lot of space. That’s one of the key findings of a just-released consumer survey by HRC Retail Advisory, which polled 2,900 shoppers in North America.’’ *[Read More](http://wwd.com/business-news/retail/hrc-consumer-survey-1202634251/)* # **Top 10 Global Consumer Trends **From Euromonitor: **“With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. Yet shifting consumer attitudes and behaviours will continue to cause disruption for business in 2018, with mobile technology and internet accessibility playing a key role in shaping these changes." *[Read More](http://go.euromonitor.com/rs/805-KOK-719/images/wpGCT2018.pdf)* # **Where tomorrow’s shoppers are heading **From Retail Leader:** “Retailers and brands have to figure the future out fast, faster than consumers and competitors, to be relevant in a world reshaped by the forces of technology, lifestyle choices, new shopping behaviors and attitudes toward consumption." *[Read More](https://retailleader.com/where-tomorrows-shoppers-are-heading)* # **Meal Kit Mania: Innovation for Foodies **From Nielsen: **“While the food retail landscape isn’t one that sees an over-abundance of frequent, market-shifting innovation, meal kits are proving to be just that. In just a few short years in fact, they have carved out a unique—and profitable—niche in the U.S. grocery landscape." *[Read More](http://www.nielsen.com/us/en/insights/news/2018/meal-kit-mania-innovation-for-foodies.html)* # **Checkout Without the Lines? Consumers Weigh In on Grocery Experiments... **From Hartman Group:** “The single biggest narrative underlying grocery shoppers’ evolving behavior is their belief that their lives are ’more chaotic and hectic than ever before.’ Shoppers today are feeling increasingly time-constrained.’’ *[Read More](https://www.hartman-group.com/hartbeat/737/checkout-without-the-lines-consumers-weigh-in-on-grocery-experiments-in-payment)* # **How These Retailers Use Augmented Reality to Enhance the Customer Experience **From Shopify:** “Remember when augmented reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught our attention mostly due to its 'cool factor.' Now it’s becoming more of a reality...’’ *[Read More](https://www.shopify.com/retail/how-these-retailers-are-using-augmented-reality-to-enhance-the-customer-experience)* # **Fad or Fundamental?  What’s Next for Health and Wellness in 2018 **From Nielsen:** “Finding total store growth has been a challenge over the last year. Despite this challenge, pockets of growth do still exist across the store, and many are being driven by consumers’ desire to live healthier lives and choose better-for-you foods and beverages over conventional products’’ *[Read More](http://www.nielsen.com/us/en/insights/news/2018/fad-or-fundamental-whats-next-for-health-wellness-in-2018.html)* # **The Why? Behind The Buy™ Profiles Five Generations of Grocery Shoppers  **From Acosta:** “Research released today in the 14th edition of The Why? Behind The Buy™ from Acosta … provides insight into how each generation is changing the grocery landscape and how brands and retailers should adapt.’’ *[Read More](https://www.acosta.com/news/acosta-s-the-why-behind-the-buytm-profiles-five-generations-of-grocery-shoppers)* # Fresh Content from CMKG ** ### Get thought leadership in your inbox — ![CMKG-audience_Manufacturers icon detailed training plan-1.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_Manufacturers%20icon%20detailed%20training%20plan-1.png?width=101&name=CMKG-audience_Manufacturers%20icon%20detailed%20training%20plan-1.png "CMKG-audience_Manufacturers icon detailed training plan-1.png") ## ![SKILL-BUILDING-WEBINARS](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_convenience%20icon%20convenient%20online%20training-1.png?width=101&height=101&name=CMKG-audience_convenience%20icon%20convenient%20online%20training-1.png "CMKG-audience_convenience icon convenient online training-1.png") ## **Identify Growth Opportunities** Every 2 months, we run educational webinars for our entire student body – embracing the opportunity for continuous learning in a broad variety of topics. We have over 15 webinar recordings available to all students as part of their membership. ###### Our first webinar for 2018 was one on “***Improving Your Business Acumen in Category Management***”, which received incredibly positive feedback. ###### **[Read my blog about this topic.](https://blog.cmkg.org/blog/improving-your-business-acumen-in-category-management)** ![growth-opportunities-in-business.jpg](https://www.cmkg.org/hs-fs/hubfs/Webinars/39633080_xl-024552-edited-137469-edited.jpg?width=1024&height=681&name=39633080_xl-024552-edited-137469-edited.jpg) ** ** # What’s ahead? ## Category Management Association (CMA) Conference: 2018 Annual Category Management and Shopper Insights Conference #### 2018 is the 10th year for the annual conference, and CMKG has been a participant in all 10. Of course, we’ll be there this year too!  #### The conference theme is *“Influencing the Connected Shopper: Integrating Insights and Analytics to Drive Growth”. * It’s a great conference where professionals, leaders in retail, manufacturing, universities, and solutions convene to collaborate, network, learn and grow. It includes several days filled with content, networking, education, training, and relationship building. Meet with your category management and shopper insights peers to help you grow your business and network with other attendees so you are ready to connect, gain insight and prosper in 2018! [Learn more & register here!](http://www.catman.global/events/annual-conference/registration) ![Category Management Association Annual Conference](https://www.cmkg.org/hs-fs/hubfs/image.png?width=716&name=image.png "Category Management Association Annual Conference") ### Stop by and visit us at our booth! ##### Our team will be attending the CMA’s Category Management & Shopper Insights Conference in Nashville, TN on May 7th to 9th.  It’s a great way to network with like-minded CatMan professionals, attend educational presentations, discuss some of today’s issues and opportunities, and learn! ##### **Sue Nicholls of CMKG will be presenting a live training session on “Integrating Shopper Into Your Business” on May 7th in the morning (she will run two sessions at two separate times).** ##### In her presentation, Sue will give examples of ways to incorporate Shopper into the category management foundations and the analytic pathway to ensure that Shopper is considered in every step of the assessment and ultimately, in the category plan.  ##### She’ll also review the difference between Shopper data and Shopper insights, and provide some quick case study examples to highlight why Shopper perspective is so critical in today’s CatMan world. #### Like the NEW newsletter format or content? Share with your peers. 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