CMKG is not only known for creating industry-leading category management content, but for being the first training firm accredited by the Category Management Association, the first provider of retailer-focused certified content, and the first trainers to become Certified Professional Strategic Advisors.
Every course offered by CMKG is fully accredited by the Category Management Association and is managed and supported our team of category management professionals. Sue Nicholls and Michelle Patterson, industry veterans and visionaries, decided to develop the content after seeing first-hand the recurring gaps in foundational knowledge in the category management field. They have also leveraged the knowledge and experience of their network to bring clients best practices and approaches for related topics outside of CMKG expertise.
EQUIP YOUR TEAM WITH TARGETED TRAINING SOLUTIONS, FOR A LASTING ROI
By working with CMKG, you spend your training dollars wisely and strategically. We deliver far more than a short-term classroom experience, providing up-to-date, accurate, and value-added resources as your needs and objectives change over time.
OUR APPROACH. The foundation of our approach is a rich selection of
e-learning courses, blended as needed with live webinars, case studies, workshops, classroom and online community discussion. The combination of these approaches results in highly effective learning programs, easily scalable and sustainable as needs change and grow. The training is equally relevant to both individual learners and organizations, and the results can be measured with post-training evaluations so you can clearly see the return on your training investment.
CUSTOMIZATION. CMKG courses and materials are extremely adaptable, however, we know some companies and situations require their own specifications. We are able to customize our programs and courses to serve specific methods and procedures, performance objectives, and/or employee roles and responsibilities, while delivering the certified course content for which we’re known. We offer training options that suit our clients' unique needs and budgets.
DECISION TREE. Decision trees aren’t just for categories! As with any complex decision, there are many variables to consider. To help ensure that we deliver exactly the information you need, when you need it, our consulting engagements begin with a Training Needs Analysis (see graphic below). Whether you are interested in certification, fill-in-the-gap training, comprehensive learning programs, or addressing the strategic needs of your organization, CMKG has the right training solution for you.