Sales Training Solutions

Retail Understanding • Data & Analytics • Presentations & Storytelling • Staying Relevant


Grow and develop a more varied sales skillset than ever before.

In today's more complex world, sales roles need to think and act differently, create more value for retail customers, and learn alternatives to traditional sales approaches and techniques. Additionally, the need to understand the retail world for an entire omni-channel understanding has never been more critical. 

View or download Sales Training Solutions PDF

Our Sales Training Solutions help sales teams and individuals develop new skills in sales competencies of strategy and retail understanding, data & analytics, presentations & storytelling, and staying relevant amid constant change. Participants will learn better strategies and solutions for their retail customers and more effective ways to present their engaging business ideas and achieve their goals. 

Combine our On-Demand training with Live Virtual and/or Live On-Site training for a highly effective blended learning solution.

Sales Training Solutions from CMKG.ORG

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Comprehensive, online assessment to identify team and individual knowledge gaps in Sales competencies

  • Pre- and post-assessments are available to measure training ROI;
  • Average ROI is 30 knowledge points (from 55% in pre- to 85% in post assessment);
  • Individual feedback based on results.
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Collection of online, self-paced courses covering 4 key sales competencies of Retail Understanding, Data & Analytics, Presentations & Storytelling, and Staying Relevant. 

  • Select custom courses based on your specific sales competencies or focus areas;
  • Combine with Instructor-Led Virtual to improve engagement and enhance depth.
Browse or Buy On-Demand Program
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Live Virtual

Instructor-led, live training conducted through Zoom, Microsoft Teams, or other online meeting platform.

  • Use as standalone sessions or combine with on-demand, onsite, or in-house training;
  • Cost-effective learning with no travel required
  • Less disruptive to your work with 120-minute sessions;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Include contests, breakout groups, case studies, gamification and FUN!
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Live On-Site 

Instructor-led, onsite training at your office or other locations where a face-to-face setting is preferred..

  • Use as standalone sessions or combine with on-demand, onsite, or in-house training;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Typically 1- to 2-day sessions;
  • Include contests, breakout groups, case studies, gamification and FUN!

👤 Looking for more training for yourself? Start by understanding your gaps.
It’s best to complete an assessment unless you already know where your gaps are. We’ve made the process simple 1) Start with our free, online sales assessment, 2) Get your results by email, and 3) Receive personalized training recommendations from our team.
Open Sales Assessment

On-Demand Sales Training Overview

The on-demand program or individual courses are available to teams and individuals. We strongly suggest supplementing the online sales training with some Live Virtual Training sessions to "roll up your sleeves" and work on custom case studies derived from your data and examples.

Expand the topic areas below for more information.

Sales Assessment

Teams: Browse or try out our complimentary assessment to understand the key competencies in the On-Demand Program. Email us, complete the form below, or schedule a meeting to discuss the best route for assessing a team or organization.

Individuals: We suggest you start by completing our online, complimentary Sales Assessment. Once complete, you’ll get personalized training recommendations prior to purchasing on-demand sale training.

Retailer Understanding

Successful sales require retailer understanding - who they are, their core processes (including category management), how they measure their business. Learn to create solutions and opportunities that match well with what retailers are trying to accomplish by delving into some of the most important components of a retailer.

Retail Understanding Courses:

Data & Analytics

Become proficient in basic data and analytics to help you to draw the most important insights from a category, segment and brand level. Learn to tie in recommendations that you have as it relates to your products and services with 4 learning areas in data and analytic fundamentals.

Data & Analytics Courses:

Presentations & Storytelling

Develop persuasive presentation and storytelling skills. It's not good enough to have a great idea - you need to hone your presentation skills from PowerPoint proficiency to logic and flow to storytelling and data visualization to delivery of the presentation and collaboration.

Presentations & Storytelling Courses:

Staying Relevant

Keep updated and informed on the world around us as it relates to the changing retailer, changing shopper and changing industry. We provide of-the-moment training topics to help you keep pace in today's ever-changing world that inform decisions and recommendations.

Staying Relevant Courses:

Browse or Buy On-Demand Program










On-Demand Sales Training Key Takeaways

  • Describe what’s most important from a retail customer’s perspective based on category management foundations
  • Explain how retail decisions and sales recommendations affect the retail income statement
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Identify the elements of a powerful (virtual) sales presentation – including the logic and flow, look and feel and delivery
  • Explain ways that the Shopper is changing and how this impacts retail customers and collaboration with them
training & assessment

👥 Looking for more information on team or organizational training and assessment solutions?
Complete the form below, email us at, or schedule a meeting.

Understand Key Competencies. Identify Gaps. 

CMKG’s 3-Step Assessment Process

Teams and individuals can understand where knowledge gaps exist in Category Management, Space Management, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.

1. Complete the Assessment

Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.

2. Review Results

Get an automated email from CMKG with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.


3. Get Personalized Plan

Once our team reviews your results, you’ll get a second personalized email that details where you should start to address the gaps indicated on assessment results.

Get Started Schedule a Team Assessment Call home background

Request More Information From CMKG