Category management (CatMan) is a retailer-owned process that has continued to change as the industry continues to innovate, shift, and pivot with changing shopper, technology and evolution of the Omni-Channel. The need for retailer-specific CatMan training has never been greater.
Retail CatMan Solutions help individuals and teams develop foundational, intermediate, advanced, and master-level skills and strategy that align with and go beyond industry standards. Participants should expect to build proficiency across data, analytics, the tactics, presentation skills, strategic thinking and more.
Purchase a Level 1, 2, 3, or 4 CatMan Training Program, Individual Courses within each Level, or build a Custom Training Option to meet the needs of Retail Individuals, Teams, or Organization. Expand the levels below for more information and examples. For larger retail teams and organizations, site license options are available that include custom curriculum and assessment development to meet your organizational needs.
Accredited training programs are great for organizations that want their team course time full, as well as comprehensive category management training programs and/or industry certification. Start off with an assessment to identify knowledge gaps prior to completing the training (optional). Programs includes on-demand courses (including workshops and resource guides) and a course test.
This set of foundational courses gives a solid grounding in the category management process, analytics and presentation skills.
This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.
This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their catman or sales role in retail / CPG / FMCG.
This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.
This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG.
This program meets all learning requirements for the CPSA designation.View CPSA Category Management Training Program & Details
The CatMan Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process.
Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.
Teams and organizations can understand where knowledge gaps exist in CatMan, Shopper Insights, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.
Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.ORG.
Get an automated email from firstname.lastname@example.org with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.
Once our team reviews your results, you’ll get a second email that details where you can choose to start to address the gaps indicated on assessment results.