Retail Training & Assessment Solutions

Align Strategy • Prep for Certification • Level Set Team Skills


Grow and develop a future-focused retail category management approach.

👥 Looking for team or organizational training or assessment solutions?
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Category management (CatMan) is a retailer-owned process that has continued to change as the industry continues to innovate, shift, and pivot with changing shopper, technology and evolution of the Omni-Channel. The need for retailer-specific CatMan training has never been greater. Retailers should not rely solely on their suppliers to make category recommendations.


Our Retail Training Solutions help individuals and teams develop foundational, intermediate, advanced, and master-level skills and strategy that align with and go beyond industry standards. Participants should expect to build proficiency across data, analytics, the tactics, presentation skills, strategic thinking and more. 

Retail Catman Training Solutions from CMKG.ORG

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Levels 1–3 Assessment and Level 4 Assessment identify team and individual knowledge gaps in CatMan competencies

  • Customize based on organization’s sales competencies;
  • Custom reports available at additional cost;
  • Pre- and post-assessments are available to measure training ROI;
  • Average ROI is 30 knowledge points (from 55% in pre- to 85% in post assessment);
  • Individual feedback based on results
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Collection of online, self-paced courses covering 28 key catman competencies based on industry certification standards. Spanish language training available in Level 1 Courses or Program.

  • Start with a catman assessment to understand individual and team knowledge gaps 
  • Select custom courses based on your specific catman competencies or focus areas;
  • Combine with Instructor-Led Virtual to improve engagement and enhance depth.
Browse or Buy On-Demand Program
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Live Virtual

Instructor-led, live training conducted through Zoom, Microsoft Teams, or other online meeting platform.

  • Use as standalone sessions or combine with On-Demand and/or Live On-Site;
  • Cost-effective learning with no travel required
  • Less disruptive to your work with 120-minute sessions;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Include contests, breakout groups, case studies, gamification and FUN!
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Live On-Site

Instructor-led, onsite training at your office or other locations where a face-to-face setting is preferred.

  • Use as standalone sessions or combine with On-Demand and/or Live Virtual;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Typically 1- to 2-day sessions that tie in with an On-Demand Learning Program (not required);
  • Include contests, breakout groups, case studies, gamification and FUN!

Build Level-Based Competencies

Purchase a Level 1, 2, 3, or 4 CatMan Training Program, Individual Courses within each Level, or build a Custom Training Option to meet the needs of Retail Individuals, Teams, or Organization. Expand the levels below for more information and examples. For larger retail teams and organizations, site license options are available that include custom curriculum and assessment development to meet your organizational needs.

Levels 1–3 Assessment

Accredited training programs are great for organizations that want their team course time full, as well as comprehensive category management training programs and/or industry certification. Start off with an assessment to identify knowledge gaps prior to completing the training (optional). Programs includes on-demand courses (including workshops and resource guides) and a course test.

Start Levels 1-3 Assessment

Level 1, CPCA

This set of foundational courses gives a solid grounding in the category management process, analytics and presentation skills. 

This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.  

View CatMan Level 1, CPCA Training Courses & Details

Level 2, CPCM

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their catman or sales role in retail / CPG / FMCG. 

This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.  

View CPCM Category Management Training Program & Details

Level 3, CPSA

This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG. 

This program meets all learning requirements for the CPSA designation.   

View CPSA Category Management Training Program & Details
Level 4 Assessment

Start Level 4 Assessment

Level 4, CatMan Master’s Program (non-certification)

The CatMan Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process.

Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.

View CatMan Master’s Training Program & Details











Key Takeaways

  • Describe what’s most important from a retail customer’s perspective based on CatMan foundations
  • Explain how retail decisions and sales recommendations affect the retail income statement
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Analyze categories and the tactics from a topline and down to a detail level
  • Explain ways that the Shopper is changing and how this impacts retail customers and the product supply chain
training & assessment

Understand Key Competencies. Identify Gaps. 

CMKG’s 3-Step Assessment Process

Teams and individuals can understand where knowledge gaps exist in CatMan, Space Management, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.

1. Complete the Assessment

Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.ORG.

2. Review Results

Get an automated email from with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.


3. Get Personalized Plan

Once our team reviews your results, you’ll get a second email that details where you should start to address the gaps indicated on assessment results.

Get Started Schedule a Team Assessment Call home background

Contact CMKG to learn more or to request a quote