A combination of instructor-led, customized learning (virtual or classroom) with workshops and examples from your unique business + online training as pre-work to the sessions results in more relevant and engaged learning and, ultimately, better business results!
Category management is a way of strategically thinking about your business. For suppliers, the opportunity is to grow and develop a consistent understanding and strategy across your teams and organization using category management foundations. Learn how to look at things from a bigger picture perspective. Turn data into insights. Improve storytelling from development to delivery. Develop a well-rounded, aligned perspective in category management, shopper insights and the evolving omni-channel to make better business-building decisions and recommendations. Learning is available for both individuals and teams in a variety of formats. Whatever your training needs are, we've got you covered.
Our instructor-led and online training solutions help individuals, teams, and organizations build skills in areas like data, analytics, tactics, shopper understanding and presentation skills, with in-depth content at foundational, intermediate, advanced, and master levels. Our online eLearning courses can be used as pre-work with instructor-led live virtual or live on-site training for a custom blended learning program.
Our proven method of instructor-led training + online pre-work is a highly effective way to train your sales team, category management team or organization in important fundamentals.
Comprehensive, online assessments to identify team and individual knowledge gaps in category management competencies.
A collection of online, self-paced courses covering 28 key category management competencies based on industry certification standards. Spanish language training available in Level 1 Courses or Program.
Instructor-led, live training conducted through Zoom, Microsoft Teams, or other virtual meeting platform.
Instructor-led on-site (in-person) training in a face-to-face setting.
Purchase a Level 1, 2, 3, or 4 Category Management Training Program, Individual Courses within each Level, or build a Custom Training Option to meet the needs of Individuals, Teams, or Organization. Expand the levels below for more information.
Accredited training programs are great for organizations that want their team course time full, as well as comprehensive category management training programs and/or industry certification. Start off with an assessment to identify knowledge gaps prior to completing the training (optional). Programs includes on-demand courses (including workshops and resource guides) and a course test.
This set of foundational courses gives a solid grounding in the category management process, analytics and presentation skills.
This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.
This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their category management or sales role in retail / CPG / FMCG.
This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.
This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG.
This program meets all learning requirements for the CPSA designation.View CPSA Category Management Training Program & Details
The Category Management Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process.
Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.
View Category Management Master’s Training Program & Details
Here's some of the main ones (although there are lots because these are very robust programs!)
Individuals can understand where knowledge gaps exist in Category Management, Space Management, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.
Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.
Get an automated email from CMKG with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.
Once our team reviews your results, you’ll get a second personalized email that details where you should start to address the gaps indicated on assessment results.