Training Solutions for Suppliers

Align Strategy • Blended Learning • Level Setting


Grow and develop a strategic organization through strategy, insights and compelling stories.

⭐Online training/eLearning alone is NOT ENOUGH!

A combination of instructor-led, customized learning (virtual or classroom) with workshops and examples from your unique business + online training as pre-work to the sessions results in more relevant and engaged learning and, ultimately, better business results!

Complete the form below or email us at

Category management is a way of strategically thinking about your business. For suppliers, the opportunity is to grow and develop a consistent understanding and  strategy across your teams and organization using category management foundations. Learn how to look at things from a bigger picture perspective. Turn data into insights. Improve storytelling from development to delivery. Develop a well-rounded, aligned perspective in category management, shopper insights and the evolving omni-channel to make better business-building decisions and recommendations. Learning is available for both individuals and teams in a variety of formats. Whatever your training needs are, we've got you covered.

Our instructor-led and online training solutions help individuals, teams, and organizations build skills in areas like data, analytics, tactics, shopper understanding and presentation skills, with in-depth content at foundational, intermediate, advanced, and master levels. Our online eLearning courses can be used as pre-work with instructor-led live virtual or live on-site training for a custom blended learning program.

Our proven method of instructor-led training + online pre-work is a highly effective way to train your sales team, category management team or organization in important fundamentals.



👥 Looking for team or organizational training and assessment solutions? Complete the form below or email us at

 Training Solutions from CMKG.ORG

ASSESSMENT Training Icon


Comprehensive, online assessments to identify team and individual knowledge gaps in category management competencies.

  • 2 Assessments available at Level 1,2,3; and Level 4 (Master's);
  • Custom reports available at additional cost;
  • Pre- and post-assessments are available to measure training ROI;
  • Average ROI is 30 knowledge points (from 55% in pre- to 85% in post-assessment);
  • Individual feedback based on results
ON-DEMAND Training Icon


A collection of online, self-paced courses covering 28 key category management competencies based on industry certification standards. Spanish language training available in Level 1 Courses or Program.

  • Start with a category management assessment to understand individual and team knowledge gaps 
  • Select custom courses based on your specific category management competencies or focus areas;
  • Combine with Live Virtual or On-Site training to improve engagement and enhance depth.
Browse or Buy On-Demand Program
VIRTUAL Training Icon

Live Virtual

Instructor-led, live training conducted through Zoom, Microsoft Teams, or other virtual meeting platform.

  • Use as standalone sessions or combine with On-Demand and/or Live On-site training;
  • Popular topics on Data to Insights; Deep Dive Analytics; Storytelling;
  • Customize with your own data and examples for a "roll-up-the-sleeves" working session relevant for your business;
  • Less disruptive to your work with 120-minute sessions;
  • Include contests, breakout groups, case studies, gamification and FUN!
ONSITE Training Icon

Live On-Site

Instructor-led on-site (in-person) training in a face-to-face setting.

  • Use as standalone sessions or combine with On-Demand and/or Live Virtual training;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Great option to include presentation delivery by participants;
  • Typically 1- to 2-day sessions (commonly tied in with national or regional meetings);
  • Include contests, breakout groups, case studies, gamification and FUN!
👤 Looking for more training for yourself? Start by understanding your gaps.
It’s best to complete an assessment unless you already know where your gaps are. We’ve made the process simple 1) Start with our free, online category management assessment, 2) Get your results by email, and 3) Receive personalized training recommendations from our team.
Open Levels 1-3 Category Management Assessment         Open Level 4 Category Management Assessment

Build Level-Based Competencies

Purchase a Level 1, 2, 3, or 4 Category Management Training Program, Individual Courses within each Level, or build a Custom Training Option to meet the needs of Individuals, Teams, or Organization. Expand the levels below for more information.

Levels 1–3 Category Management Assessment

Accredited training programs are great for organizations that want their team course time full, as well as comprehensive category management training programs and/or industry certification. Start off with an assessment to identify knowledge gaps prior to completing the training (optional). Programs includes on-demand courses (including workshops and resource guides) and a course test.

Start Levels 1-3 Full Assessment

Level 1, CPCA

This set of foundational courses gives a solid grounding in the category management process, analytics and presentation skills. 

This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.  

View Category Management Level 1 Training Courses & Details

Level 2, CPCM

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their category management or sales role in retail / CPG / FMCG. 

This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.  

View CPCM Category Management Training Program & Details

Level 3, CPSA

This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG. 

This program meets all learning requirements for the CPSA designation.   

View CPSA Category Management Training Program & Details
Level 4 (Masters) Category Management Assessment

Start Level 4 Assessment

Level 4, Category Management Master’s Program (non-certification)

The Category Management Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process.

Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.

View Category Management Master’s Training Program & Details











On-Demand Category Management Program Key Takeaways

Here's some of the main ones (although there are lots because these are very robust programs!)

  • Describe how the category management process and strategies create the foundations for successful category management.
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Complete compelling category reviews that reflect the Shopper and the strategies of the retail customer.
  • Identify the elements of powerful fact-based presentations – including the logic and flow, look and feel, and delivery
  • Explain how to reflect the Shopper in every step of the category management process
training & assessment
👥 Looking for more information on team or organizational training and assessment solutions?
Complete the form below, email us at, or schedule a meeting.

Understand Key Competencies. Identify Gaps. 

CMKG’s 3-Step Assessment Process

Individuals can understand where knowledge gaps exist in Category Management, Space Management, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.

1. Complete the Assessment

Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.

2. Review Results

Get an automated email from CMKG with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.


3. Get Personalized Plan

Once our team reviews your results, you’ll get a second personalized email that details where you should start to address the gaps indicated on assessment results.

Request a free assessment home background

Contact CMKG about Team Training and Assessments