CatMan Training Solutions


Grow and develop strategic category management more than ever before.

Grow and develop a consistent category management understanding and  approach across your teams and organization. Category management continues to change as the industry continues to innovate, shift, and pivot. Develop skills and strategy that align with and go beyond industry standards to develop a well-rounded, broader perspective in category management to make better business-building decisions and recommendations. Learning is available for both individuals and teams.

View or download CatMan Training Solutions PDF

Our CatMan Training Solutions help individuals, teams, and entire organizations build consistency and proficiency across data, analytics, the tactics and presentation skills, with in-depth content in foundational, intermediate, advanced, and master levels. Our On-Demand courses can be combined with instructor-led virtual or on-site training for a custom blended learning program.

Certification through the Category Management Association requires both catman training and exam preparation that are both available through our On-Demand courses and certification prep materials including practice exams..



👥 Looking for team or organizational training and assessment solutions? Complete the form below or email us at

CatMan Training Solutions from CMKG.ORG

ASSESSMENT Training Icon


Comprehensive, online assessments to identify team and individual knowledge gaps in CatMan competencies.

  • 2 Assessments available at Level 1,2,3; and Level 4 (Master's);
  • Custom reports available at additional cost;
  • Pre- and post-assessments are available to measure training ROI;
  • Average ROI is 30 knowledge points (from 55% in pre- to 85% in post assessment);
  • Individual feedback based on results
ON-DEMAND Training Icon


Collection of online, self-paced courses covering 28 key catman competencies based on industry certification standards. 

  • Start with a catman assessment to understand individual and team knowledge gaps 
  • Select custom courses based on your specific catman competencies or focus areas;
  • Combine with Instructor-Led Virtual to improve engagement and enhance depth.
Browse or Buy On-Demand Program
VIRTUAL Training Icon


Instructor-led, live training conducted through Zoom, Microsoft Teams, or other virtual meeting platform.

  • Use as standalone sessions or combine with on-demand, onsite, or in-house training;
  • Popular topics on Data to Insights; Deep Dive Analytics; Storytelling;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Less disruptive to your work with 60- to 120-minute sessions;
  • Include contests, breakout groups, case studies, gamification and FUN!
ONSITE Training Icon


Instructor-led, onsite training at your office or other locations where "deep dives" into content need a live setting.

  • Use as standalone sessions or combine with on-demand, onsite, or in-house training;
  • Includes one or two CMKG facilitators;
  • Customize with your data and examples for a "roll-up-the-sleeves" working session;
  • Typically 1- to 2-day sessions that tie in with an On-Demand Learning Program (not required);
  • Include contests, breakout groups, case studies, gamification and FUN!
👤 Looking for more training for yourself? Start by understanding your gaps.
It’s best to complete an assessment unless you already know where your gaps are. We’ve made the process simple 1) Start with our free, online CatMan assessment, 2) Get your results by email, and 3) Receive personalized training recommendations from our team.
Open Levels 1-3 CatMan Assessment         Open Level 4 CatMan Assessment

Build Level-Based Competencies

Purchase a Level 1, 2, 3, or 4 CatMan Training Program, Individual Courses within each Level, or build a Custom Training Option to meet the needs of Individuals, Teams, or Organization. Expand the levels below for more information.

Levels 1–3 CatMan Assessment

Accredited training programs are great for organizations that want their team course time full, as well as comprehensive category management training programs and/or industry certification. Start off with an assessment to identify knowledge gaps prior to completing the training (optional). Programs includes on-demand courses (including workshops and resource guides) and a course test.

Start Levels 1-3 Full Assessment

Level 1, CPCA

This set of foundational courses gives a solid grounding in the category management process, analytics and presentation skills. 

This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.  

View CatMan Level 1 Training Courses & Details

Level 2, CPCM

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their catman or sales role in retail / CPG / FMCG. 

This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.  

View CPCM Category Management Training Program & Details

Level 3, CPSA

This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG. 

This program meets all learning requirements for the CPSA designation.   

View CPSA Category Management Training Program & Details
Level 4 (Masters) CatMan Assessment

Start Level 4 Assessment

Level 4, CatMan Master’s Program (non-certification)

The CatMan Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process.

Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.

View CatMan Master’s Training Program & Details











On-Demand CatMan Program Key Takeaways

Here's some of the main ones (although there are lots because these are very robust programs!)

  • Describe how the category management process and strategies create the foundations for successful category management.
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Complete compelling category reviews that reflect Shopper and reflect the strategies of the retail customer.
  • Identify the elements of a powerful, fact-based presentations – including the logic and flow, look and feel and delivery
  • Explain how to reflect Shopper in every step of the category management process
training & assessment
👥 Looking for more information on team or organizational training and assessment solutions?
Complete the form below, email us at, or schedule a meeting.

Understand Key Competencies. Identify Gaps. 

CMKG’s 3-Step Assessment Process

Teams and organizations can understand where knowledge gaps exist in CatMan, Shopper Insights, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.

1. Complete the Assessment

Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.ORG.

2. Review Results

Get an automated email from with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.


3. Get Personalized Plan

Once our team reviews your results, you’ll get a second email that details where you can choose to start to address the gaps indicated on assessment results.

Get Started Schedule a Team Assessment Call home background

Get a Team Training and Assessment Quote