About CMKG

Category Management Knowledge Group (CMKG) is a passionate team of lifetime learners, category management experts, and dedicated professionals who are focused on helping you achieve your organizational goals — now and in the future.

We help our clients meet the needs and expectations of their increasingly sophisticated consumers and shoppers by maximizing the impact of their category management work by supporting and enhancing any company’s most important asset — people.

That means we continuously seek out and share industry news, events, and developments while ensuring that our training always meets current needs and anticipates what’s next in category management. We developed a continuous learning path for ourselves and for our clients who need to keep pace with our industry. 

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CatMan passion, expertise, and leadership

CatMan for all

Our clients and students represent both Retailers and Manufacturers, including a variety of business units and roles such as category managers, sales, marketing, key account managers, training and development, and human resources. We understand that different roles need different levels of training and work with you to develop the best solution for your circumstances.

You Focused, Everyday

The options to succeed in meeting your goals takes more than an off-the-shelf solution to developing your most important asset — PEOPLE. People are the key to innovation, strategy, and forward momentum. We’re here to help you meet your goals, not fit you into what we have to offer.

Thought Leaders, Educational Experts

Our training options have led to a measurable 30% increase in knowledge on average by employing a blended learning approach, including:

  • Hands-on, application-focused videos
  • Topic-based live and recorded webinars
  • Live, in-person training and thought leadership presentations
  • Focused learning case studies and workshops
  • Frequent sharing of news, trends, and industry developments
  • Expansive and growing library of resources and tools
  • Unrivaled student support
  • Inextinguishable passion for the practice of category management excellence


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100% Certified Instructors

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Accredited Courses & Programs

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Thought Leadership

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CatMan Training Leader

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Your CatMan training shouldn’t be Retailer- or Manufacturer-specific.

Rather, training should focus on the interconnected nature of effective category management whereby Retailers and Manufacturers collaborate to enhance business outcomes for both by serving the needs of the Shopper.

We empower organizations and their leaders to effectively and collaboratively engage in the category management process through our singular focus on category management excellence across our industry.

CatMan is more thana process for Retailers — it is a strategic approach that works.

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