Category management is a retailer-focused process and has continued to change as the industry continues to innovate, shift, and pivot.
CMKG’s CatMan Training Program helps individuals and teams develop foundational, intermediate, advanced, and master-level skills and strategy that align with and go beyond industry standards. Individuals and teams build proficiency across data, analytics, assortment, pricing, promotion, and more with in-depth content. Individuals and teams interested in certification through the Category Management Association may also be interested in Certification Prep, including Practice Exams.
Purchase a Level 1, 2, 3, or 4 CatMan Training Program, Individual Courses within each Level, or build a Custom Training Option to meet the needs of Individuals, Teams, or Organization. Expand the levels below for more information.
Accredited training programs are great for organizations that want their team course time full, as well as comprehensive category management training programs and/or industry certification. Start off with an assessment to identify knowledge gaps prior to completing the training (optional). Programs includes on-demand courses (including workshops and resource guides) and a course test.
This set of foundational courses gives a solid grounding in the category management process, analytics and presentation skills.
This program meets all learning requirements for the designation of Certified Professional Category Analyst (CPCA) designation for those who are interested in certification.
This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their catman or sales role in retail / CPG / FMCG.
This program meets all learning requirements for the Certified Professional Category Manager (CPCM) designation with the CMA for those who are interested.
This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG.
This program meets all learning requirements for the CPSA designation.View CPSA Category Management Training Program & Details
The CatMan Master's Series is a set of 12 virtual courses (recorded) with information about CatMan 2.0™ that will impact individuals’ day-to-day and futures role using an updated, advanced category management process.
Get yourself or your team ready with topic-based recorded virtual courses that help learners apply new & refreshed Catman 2.0 principles through examples, strategies and tips.
CMKG.ORG’s CatMan Assessment contains 90 questions with a 60-minute time limit. You may exit and resume the assessment as needed or skip questions you don’t know. Once you complete the assessment, you’ll receive instant results by email as well as a personalized recommendation based on your score. We will not share your results with anyone outside of CMKG.ORG.