--- title: Category Management Training for Manufacturing Organizations and Teams description: Category Management Team Development for Manufacturers is the most cost-effective way to improve the return on data, technology, and tools investment that small-, medium-, and large-size manufacturers make. Help your teams improve the performance of your business with help from CMKG’s CatMan experts. --- [![CMKG Train Ahead Logo](https://www.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) ### Collaboration, Insights, and Innovation for Manufacturers ##### [Get Started](https://www.cmkg.org/manufacturer-leaders-forum) # Category Management Team Development for Manufacturers Connects Two Interrelated Components to Drive Sales Growth: #### Aligned, strategic organizational leadership and execution. - Best Practices - Joint Business Planning - Internal Alignment ### + #### Knowledgeable People with Fact-Based Insights - Category Management Foundations - Data & Insights - Shopper Insights - Storytelling Presentations ### = #### Knowledgeable People with Fact-Based Insights - Brand Growth - Talent Retention - Increased Collaboration ## Data, technology and tools alone cannot create strategic, Shopper-focused solutions ### People are the key to your success as a manufacturer. Small-, medium-, and large-size manufacturers rely on well-prepared, strategic thinkers that can collaborate, create insights, and develop best practices for your organization at every level.  #### Are you a small- to mid-sized manufacturer trying to get your new product on the shelf of retailers?  You may struggle without having category perspective and foundations in your approach. You may not be equipped with the full suite of data or an army of analysts like some competitors, but you can be small and pack a punch!  #### Are you a manufacturer that doesn’t have retailers who are engaged in category management?  You can still build the skills of your team in category management, ultimately increasing return on your data investment, adding value to your retailers through a more strategic approach, advancing Shopper insights and marketing, and making better, fact-based decisions internally and externally. ![CMKG-audience_525-Manufacturers audience page photo.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_525-Manufacturers%20audience%20page%20photo.png?width=525&name=CMKG-audience_525-Manufacturers%20audience%20page%20photo.png "CMKG-audience_525-Manufacturers audience page photo.png") [![fact-based-storyboard-template-CMKG](https://no-cache.hubspot.com/cta/default/269713/8764212c-e5e5-4940-b1a5-9076a3c073c5.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/8764212c-e5e5-4940-b1a5-9076a3c073c5) ## Developing highly-skilled, capable PEOPLE is what we do best. ##### We are category management experts, focused on you and your needs as a manufacturer/supplier ###### ![CMKG-audience_Manufacturers icon team assessment-1.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_Manufacturers%20icon%20team%20assessment-1.png?width=100&name=CMKG-audience_Manufacturers%20icon%20team%20assessment-1.png) #### Organizational, Team, Situational Consultation and Assessments ###### ![CMKG-audience_Manufacturers icon blending learning-1.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_Manufacturers%20icon%20blending%20learning-1.png?width=100&name=CMKG-audience_Manufacturers%20icon%20blending%20learning-1.png) #### Highly customizable, blended learning approach based on your short- and long-term goals ###### ![CMKG-audience_Manufacturers icon detailed training plan-1.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_Manufacturers%20icon%20detailed%20training%20plan-1.png?width=100&name=CMKG-audience_Manufacturers%20icon%20detailed%20training%20plan-1.png) #### Detailed training and deployment plan, student engagement, and progress reporting ###### ![CMKG-audience_Manufacturers icon student support-1.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_Manufacturers%20icon%20student%20support-1.png?width=100&name=CMKG-audience_Manufacturers%20icon%20student%20support-1.png) #### Unrivaled student support, increased performance, and measurable ROI [![Learn how our assessment tool builds more strategic & efficient teams …](https://no-cache.hubspot.com/cta/default/269713/9e00d2cb-add9-41e6-b88a-0f143dfc641b.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/9e00d2cb-add9-41e6-b88a-0f143dfc641b) # Ready to WIN? Collaborating, including Retailer and Shopper perspective, and creating persuasive, fact-based presentations will get you there. [#### Focus on Skill Development areas with the biggest impact — Learn how you can better understand which Retailers are a good fit for your brands and how to serve the needs of their Shoppers to create winning solutions. ](https://www.cmkg.org/category-management-skill-development-programs) [#### Are retail partners looking to you for Shopper Insights? In case you haven’t heard, Shopper is now part of the category management process. Your existing best practices, processes, and strategies need refreshing. Our Category Management Master’s Courses can help lead the way. ](https://www.cmkg.org/catman-masters-training) # Think category management is just for others? Think again. #### Check out these posts that cater to manufacturers just like you … ### Popular Topics for Manufacturers ## For your team… Complimentary category management resources to help your team perform better.   **Skill-Building Articles** - [4 Ways to Give Your Category Management Presentations a Makeover](https://blog.cmkg.org/blog/4-ways-to-give-your-category-management-presentations-a-makeover) - [Improving Your Business Acumen in Category Management](https://blog.cmkg.org/blog/improving-your-business-acumen-in-category-management) - [Why be Retailer Centric in your Category Management Approach](https://blog.cmkg.org/blog/retailer-strategy_why-be-retailer-centric-in-category-management) **How-To Resources** - [**How to Identify Mutual Areas of Interest Between Retailers & Manufacturers/Suppliers**](https://www.cmkg.org/hubfs/PDF%20Downloads/DL-Mutual%20Areas%20of%20Interest%20Between%20Retailers%20and%20Suppliers.pdf) - [**How to Turn Data into Insights**](https://info.cmkg.org/turning-data-into-insights)         ![CMKG-CatMan-GPS-042677-edited.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/backgrounds/CMKG-CatMan-GPS-042677-edited.png?width=1080&name=CMKG-CatMan-GPS-042677-edited.png "CMKG-CatMan-GPS-042677-edited.png") NOT SURE HOW CATEGORY MANAGEMENT FITS WITHIN YOUR ORGANIZATION? ## Assess Your Category Management Performance with our Category Management Scorecard for Manufacturers.   [![Watch our Manufacturer Leaders’ Forum + Complete Your Category Management Scorecard](https://no-cache.hubspot.com/cta/default/269713/285e329e-5b4c-4d34-8d6d-b815567f26ec.png)](https://cta-redirect.hubspot.com/cta/redirect/269713/285e329e-5b4c-4d34-8d6d-b815567f26ec) ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. We help organizations build capability through blended learning, live training, and assessments designed for real-world application.   - [**](http://bit.ly/cmkgfacebook) - [**](http://bit.ly/cmkgtwitter) - [**](http://bit.ly/cmkglinkedin) - [**](http://bit.ly/cmkgyoutbe) # SOLUTIONS [Corporate Training Solutions](https://www.cmkg.org/corporate-training-solutions) [Team Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Individual eLearning](https://www.cmkg.org/on-demand-training/all) [Book a Consult](https://www.cmkg.org/meetings/ty10)   #### RESOURCES [Complimentary Assessments](https://www.cmkg.org/training-and-assessment-solutions/team-assessment) [Complimentary Learning Tools](https://www.cmkg.org/resource/all) [Thought Leadership Blog](https://blog.cmkg.org/blog) [Resource Hub](https://www.cmkg.org/resource/all) # CONTACT US [info@cmkg.org](mailto:info@cmkg.org) +1 403.660.6620 Calgary, Canada [Book a Consult](https://www.cmkg.org/meetings/suenicholls/teams-meeting) © CMKG.ORG **