There are a lot of changes happening right now, but moving to a more advanced approach isn’t where you start.
CatMan Master's Training Courses, starting at $69 per course.
Category Management has been a highly successful process for both Retailers and Manufacturers to drive business results, but as the competitive landscape has expanded and shifted, the practice of category management must change in both small and significant ways. The CMA recently launched a new and updated CatMan 2.0™ approach to reflect these changes. The biggest changes include an "Internal Alignment" step, and the integration of Shopper Insights and Shopper Marketing into the catman process.
Our CatMan Master’s Training brings together industry experts to set aside the status quo and develop best practices, understanding, and insight on how Retailers and Manufacturers can change the practice of category management for the 21st century and beyond. Learn what's new, what's next and establish priorities for your organization based on where you want to play.