How can we develop Shopper-Focused CatMan Scorecards?
Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs strategies and objectives by which organizations can measure success.
Category scorecards and strategy are two of the most commonly skipped steps in the CatMan process.
Category scorecards and strategy are the steps that create a bridge between the opportunities identified in the category assessment step and the development of the tactics. Without these 2 steps, success of the category plan is limited.