How does our assortment approach need to change?
Category management places a huge emphasis on assortment and space management, with much time & resources spent behind these two tactics. But with all the industry changes, many Retailers and Manufacturers continue to do assortment and POGs in a traditional way.
Too many organizations lack strategic insights and forget the Shopper in much of their assortment and planogram (POG) work that is completed.
How is Space Management impacted by industry changes?
As in assortment, the changing Shopper, new & advanced data sources & technologies and the ability for Retailers to cluster and localize assortments, requires us to advance our approach in space management.
The market is changing in: