Dive into our advanced curriculum that will turn CatMan 2.0™ concepts into actionable ideas, best-practices, and innovation in our industry.
From VideoMining: As we all know, the front-end of grocery and convenience stores is changing. From established innovations such as express lanes and self-checkout to new technology like cashier-less checkout (Amazon Go), click and collect and self-scan, retailers are looking for new ways to improve the shopping experience by providing quicker or more convenient options for checkout.
Read more: Innovation and Opportunity at Checkout
From ADWEEK: A new survey suggests that Gen Z shoppers are more traditional and more patient than many thought. For retailers who’ve been racking their brains in recent years over how to target millennials, here’s a bit of unsettling news: Gen Z is coming right on their heels. Not only that but, the prevailing wisdom goes, these newly minted consumers (now 23 and younger) want everything right away.
From Shopify.com: When retail changes as quickly as it does in today’s market, it’s more important than ever to constantly innovate and look for the next opportunity. One way to do that is through brand partnerships … Check this list of seven innovative retail partnership examples to find inspiration for your next collaboration:
From ProgressiveGrocer.com: Private label isn’t what it used to be. Grocers are no longer filling the gaps in their shelves with generic products, they’re making way for exclusive private label brands. Shoppers are going out of their way to pick up an exclusive private label product that can only be found in a specific store.
From Fred Brown at Kalypso: Several weeks ago, my wife sent me to the grocery store for some food staples. In the interest of maintaining family peace, I agreed to the assignment. But there was an ulterior motive to my unusual helpfulness.
Like most men, I enjoy watching classic battles, whether on TV, at the Atlanta Falcon Stadium, or at the grocery store. “Wait,” you respond. “Battles at the grocery store—the home of humanity’s sustenance and friendly (most of the time) attendants?”
In fact, there is a continuous battle among retail suppliers for preferred shelf placement.
From Forbes.com: Preparing for a brand launch or reintroduction to the market is not for the faint of heart. For more than 25 years, I’ve moderated numerous collaborative strategy sessions with consumer packaged goods (CPG) manufacturers on behalf of our company and have worked with other CPG manufacturers at various stages in their journey. Some have been better prepared than others to start or restart the product-life cycle journey.
Marketers looking to help their clients launch products can learn from those well positioned to introduce their item to the market as well as others who needed to take a step back to improve their chances for success.
From ProgressiveGrocer.com: A recent Revionics-commissioned study, "Indiscriminate Promotions Cost Retailers," has found that 52 percent of weekly or monthly promotions go to customers who would actually pay full price.
The study, conducted by Cambridge, Mass.-based Forrester Consulting, probed into the emotional psyche of U.S., U.K., French, German and Brazilian shoppers to learn what types of retail promotions are meaningful and impactful.
From ProgressiveGrocer.com: Supermarkets have long been bringing up the rear in the health, beauty and wellness (HBW) race. Experts say that in an increasingly splintered and competitive market, the grocery channel has an opportunity to leverage its convenience and food/wellness positioning to boost its profile in this category.
Laura Mahecha, industry manager for health care at Kline & Co., a Parsippany, N.J.-based consulting group, notes that the supermarket channel’s share of total HBC has shrunk to around 19 percent.
Business acumen is the ability to assess an external market and make effective decisions. You need the skills and tools to think more like an owner of the business and to understand, set and execute business strategy while being able to measure the effectiveness of your business strategy through financial performance – skills that I think many of us can improve upon. Read more.
An opportunity is any project or investment that will create growth for your business. Read More
Did you know that CMKG can help you prepare for live workshops and training sessions on these and many more topics? Check out these articles while you prepare for this busy time: