Data source investments often include training but if organizations don't show how or where these data sources fit in work processes, regardless of the level of sophistication or tier of CatMan you are performing at, teams will be limited in their ability to turn data into relevant insights for their specific business issues and opportunities.
We have more data and tools than ever before and require a bigger picture framework on how and where each of the pieces fit into your analytic approach. An analytic pathway will help guide your organization through a common approach to analyzing data, including when and where different data sources and tools should be used in analysis for increased usage. This approach increases data usage and opens doors to new and broader perspectives and ways to find growth opportunities in their business.
.ACTION: Develop an analytic pathway that reflects your organization's data, tools and approach for completing analysis and share broadly.
RESOURCES: CatMan Masters Course: Category Assessment: "The What"
The Shopper is missing from much of the work that we do in category management. Here are some ways to integrate Shopper more consistently in your business:
RESOURCES:
Data integration helps organizations advance to a new level of analytics and insights, resulting in:
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