--- title: CMKG Continuously CatMan Quarterly Newsletter Summer 2020 - Post-Pandemic Shoppers description: This month, CMKG’s News is planning for post-pandemic shoppers whether you are a retailer, supplier, or solution provider in the Retail & CPG Industry. image: https://www.cmkg.org/hubfs/Newsletter%20Feature%20Graphic%20-%20June%202020.png --- [![CMKG Train Ahead Logo](https://www.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) # Your Plan for Post-Pandemic Shoppers Summer 2020 unknown, Everything has changed as a result of this pandemic — it's time to change your approaches to reflect a new & changing “normal” In my latest skill-building training with both corporate and individual students I talk about the fact that it takes 66 days to create a new habit — and we have all been in quarantine for longer than that. You and your team can access this and many more recordings and resources through our [online learning portal.](http://readytolearn.cmkg.org) Think about some of the things you’ve changed in your "Home Life" that you didn’t do before. By now, you may have new well-formed habits you will carry forward post-Pandemic. - Did you take up a new hobby (cooking, baking, arts & crafts, sports, outdoor activities)? - Did you start spending more “social time” on your computer/mobile device (social media, live-streaming, gaming, Zooming)? - Did you increase focus on self-care (home gyms, focus on health & wellness)? There are also some not-so-good habits like drinking more alcohol, increased snacking and drinking, and late-night eating that you may have also partaken in a bit more than usual. So this new “Home Life” has changed parts of us and what we do "habitually" forever, which impacts our Shopper behavior, which then impacts retail and all of the categories we participate in. **Our job is to understand this evolving version of a “new normal”, which I think we are still a long ways away from.** As we move through this pandemic to a “new/now/evolving normal”, we know that individual and team learning is the key to future-proofing your team amid short- and long-term uncertainty. This newsletter is dedicated to looking forward – and my team and I are committed to arming you and your team with the tools and insight to help you navigate through improved Shopper and industry understanding. ![suenichollssignature.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/sue-sig-030721-edited.png?width=160&name=sue-sig-030721-edited.png "suenichollssignature.png") ###### Sue Nicholls, CPSA • President & Founder, CMKG ![CMKG-newlogo-transparent.png](https://www.cmkg.org/hs-fs/hubfs/2017-logos/CMKG-newlogo-transparent.png?width=125&name=CMKG-newlogo-transparent.png "CMKG-newlogo-transparent.png") ![News-Header-374404-edited.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Newsletter/News-Header-374404-edited.png?width=1081&name=News-Header-374404-edited.png "News-Header-374404-edited.png") ## Daily US Spending From 1010 Data: Daily updates on US spending across sectors, travel, general merch & grocery, retail, food delivery, restaurant. Great “at a glance” understanding on consumer spending across different sectors. [Read More ](https://1010data.exabel.com/covid-19/) ## Updates: Impact of COVID on Consumer Behavior **From Numerator:** Provides ongoing analysis into consumer behavior and sentiment by conducting ongoing surveys of verified buyers. Great shopper insights updated every 4 weeks.  [Read More](https://www.numerator.com/resources/blog/update-impact-coronavirus-covid-19-consumer-behavior-us-10) ## Coronavirus - Resources **From Euromonitor: **Provides updates to whitepapers, podcasts and webinars from Euromonitor on everything related to the consumer. Regular updates into “Price and Availability” and regular blog and resource updates. [Read](https://blog.euromonitor.com/tag/coronavirus/)[ More](https://blog.euromonitor.com/tag/coronavirus/) ## [Bases COVID-19: Tracking the Impact on Innovation](https://www.nielsen.com/global/en/consumer-insights-for-fmcg-retail-manufacturers-coronavirus-covid-19/how-americans-are-shopping-during-covid-19/) **From Nielsen: **Nielsen BASES has been diligently tracking the pandemic’s impact on innovation research and is now compiling all the data in one convenient place. This page is updated regularly with new information. [Read More](https://www.nielsen.com/global/en/consumer-insights-for-fmcg-retail-manufacturers-coronavirus-covid-19/how-americans-are-shopping-during-covid-19/)   ## [Timely Consumer Insights in the Era of COVID-19](https://www.prodegemr.com/covid-19/) **From Prodege: **Weekly downloadable reports available that share updates on research conducted with respondents. [**Read More**](https://www.prodegemr.com/covid-19/) ## COVID-19 Consumer Insights Hub **From Suzy: **Real-time insights from real U.S. consumers about how the COVID-19 pandemic is affecting them, allowing you to stay informed, act quickly, and plan your next move. Check back daily for the latest insights about COVID-19 and the state of the U.S. consumer. [Read More](https://suzy.com/covid-19-consumer-insights-hub) ## COVID-19 Total Store Impact Tracker **From Tabs: **The purpose of this tracker is to provide a macro view of the volumetrics of consumption across the store. Fresh data updates every 4 weeks.13-week trends, category gainers & losers, sales decomposition, shares. [Read More](https://www.tabsanalytics.com/covid-19-total-store-impact-tracker) ## Using Strategy to Keep Up with Changing Demands Another great reading resource is a great blog – I’m a blogger and one of my favorite topics is strategy. Check out some of my favorite blog postings related not only to the changing shopper during a pandemic, but some other relevant topics you should brush up on to ensure you understand the changing data and the increased demand for collaboration between retailers and manufacturers. [You can also check out ALL blog topics (over 70 blogs now)!  ](https://blog.cmkg.org/blog/all) #### [👩‍💻😷 Your Post-Pandemic Shopper — What You Need to Know & Consider Doing](https://blog.cmkg.org/blog/your-post-pandemic-shopper-what-you-need-to-know-do) #### [💡🧗‍♀️ 9 Ways to Get Out of Your Rut and Innovate Your Category Management Approach ](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) #### [🌟🚀 Improve Collaboration and Joint Business Planning Results in 3 Steps](https://blog.cmkg.org/blog/improve-collaboration-and-joint-business-planning-results-in-3-steps) # Where To Go From Here ### Thought leadership in your inbox-Subscribe to the blog. ![CMKG-audience_Manufacturers icon detailed training plan-1.png](https://www.cmkg.org/hs-fs/hubfs/2017%20Web%20Assets/Audiences/CMKG-audience_Manufacturers%20icon%20detailed%20training%20plan-1.png?width=101&name=CMKG-audience_Manufacturers%20icon%20detailed%20training%20plan-1.png "CMKG-audience_Manufacturers icon detailed training plan-1.png") ###### SKILL-BUILDING WEBINARS ARE AVAILABLE TO STUDENTS AND PREMIUM CATEGORY MANAGEMENT LEARNING MEMBERS. # Latest & Greatest Shopper Insights and # Changing Consumer Behavior During and After a Pandemic There are more 25+ additional webinar recordings that cover Shopper, Category Management, Analytics, Presentations & Storytelling, and Soft Skills in [CMKG’s Online Training & Resource Center](https://readytolearn.cmkg.org).     ![CMKG-04-28-2020 copy-2](https://www.cmkg.org/hs-fs/hubfs/CMKG-04-28-2020%20copy-2.png?width=600&height=400&name=CMKG-04-28-2020%20copy-2.png) ** ** #### Like the NEW newsletter format or content? Share with your peers. 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