CMKG.ORG/SHOPPER - Your Exclusive Guide to Understanding Shoppers
People develop and deploy category and Shopper solutions internally and externally to help achieve business goals. Through well-defined roles, effective multi-functional teams and centers of Excellence, and ongoing training and certification, they will be armed with the skills and knowledge to help achieve overall business objectives.
Many organizations work in silos that result in rework, inconsistencies and sometimes even lack of strategy.
Identify opportunities to build upon CatMan foundations to create strategic alignment. Starting with corporate CatMan strategies, create defined processes, identify optimal external partnerships, and develop clear objectives behind category management for all business units so that organizations can develop consistent, Shopper-focused solutions to better meet Shopper needs.
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Presentation skills continue to be a weak area for many organizations, resulting in "decks" that lack focus or strategic direction. This lack of skills can be remedied with specific presentation skills / sales training with objectives to include:
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People, strategy, processes, and tools transform data into insight. Because the tools, data, Shopper and industry continue to evolve and change you need to stay a step ahead in training organization for competitive advantage. Choose industry-accredited CatMan training that reflects your strategy through a blended learning approach (including assessments, online, live, webinar and case studies) and addresses role-based skills (where different roles require different levels of training).
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A global training company based in Canada. Our clients and students represent both retailer and supplier organizations, including a variety of business units and roles such as category management, sales, and marketing. Training and assessments are accessed through our online Training & Learning Resource Center or through client-based LMS systems.
