Sales Training & Assessment Solutions

Retail Understanding • Data & Analytics • Presentations & Storytelling • Staying Relevant


Training Overview

Grow and develop a more varied sales skillset than ever before with training options from CMKG.ORG.

Sales roles need to think and act differently, create more value to customers, and learn alternatives to traditional sales approaches and techniques.

CMKG’s Sales Training Program helps you or your team develop new skills in critical sales role areas like strategy and retail understanding, data & analytics, presentations & storytelling, and staying relevant amid constant change. Direct you and/or your sales team to greater business success by creating better solutions for your retail customers and developing and delivering compelling and relevant presentations to mutually drive your businesses.


Build Core Competencies

Purchase the Sales Training Program, Individual Courses within each competency area, or build a Custom Training Option to meet the needs of Individuals or Corporate Teams. Expand the topic areas below for more information.


Find out where your gaps are pre-training so you can focus efforts during training. Get started for free with the assessment below or email us if you need a Team Assessment.

Retail Understanding

Successful sales require retailer understanding - who they are, their core processes (including category management), how they measure their business. Learn to create solutions and opportunities that match well with what retailers are trying to accomplish by delving into some of the most important components of a retailer.

Retail Understanding Courses:

Data & Analytics

Become proficient in basic data and analytics to help you to draw the most important insights from a category, segment and brand level. Learn to tie in recommendations that you have as it relates to your products and services with 4 learning areas in data and analytic fundamentals.

Data & Analytics Courses:

Presentations & Storytelling

Develop persuasive presentation and storytelling skills. It's not good enough to have a great idea - you need to hone your presentation skills from PowerPoint proficiency to logic and flow to storytelling and data visualization to delivery of the presentation and collaboration.

Presentations & Storytelling Courses:

Staying Relevant

Keep updated and informed on the world around us as it relates to the changing retailer, changing shopper and changing industry. We provide of-the-moment training topics to help you keep pace in today's ever-changing world that inform decisions and recommendations.

Staying Relevant Courses:

Start for free. Take our assessment.

CMKG.ORG’s Sales Assessment contains 90 questions with a 60-minute time limit. You may exit and resume the assessment as needed or skip questions you don’t know. Once you complete the assessment, you’ll receive instant results by email as well as a personalized recommendation based on your score. We will not share your results with anyone outside of CMKG.ORG.

Know Your Sales Growth Potential












Key Takeaways

  • Describe what’s most important from a retail customer’s perspective based on CatMan foundations
  • Explain how retail decisions and sales recommendations affect the retail income statement
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Identify the elements of a powerful (virtual) sales presentation – including the logic and flow, look and feel and delivery
  • Explain ways that the Shopper is changing and how this impacts retail customers and collaboration with them
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