Shopper Insights Training & Assessment Solutions

 

Training Overview

Develop deep Shopper understanding and insights that inspire informed strategy and tactics.

Outdated processes and thinking put Shoppers’ needs out of focus in category management, retail, shopper insights, and shopper marketing.

CMKG’s Shopper Insights Training Program helps individuals and teams develop a strategic approach within shopper insights work. Individuals and shopper insights teams are propelled to clearer business actions by identifying and solving the what and why behind Shopper action and inaction.

👥 Looking for team or organizational training and assessment solutions? Complete the form below or email us at info@cmkg.org.
 

Build Core Competencies

Purchase the Sales Training Program, Individual Courses within each competency area, or build a Custom Training Option to meet the needs of Individuals or Corporate Teams. Expand the topic areas below for more information.

Assessment

Find out where your gaps are pre-training so you can focus efforts during training. Get started for free with the assessment below or email us if you need a Team Assessment.

Start Shopper Assessment

Level 1, Foundations

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.   

This program sets out the foundations of Shopper Insights, including an overview of category management and how to effectively use various types of data.

View Shopper Insights Training Program, Level 1 & Details
Level 2, Intermediate

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.   

This program moves on from a foundational level into focusing more on the Shopper themselves, as well as identifying business opportunities.

View Shopper Insights Training Program, Level 2 & Details
Level 3, Advanced

This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.   

This program hones in on more advanced Shopper Insight, with a focus on data visualization and understanding trends.

View Shopper Insights Training Program, Level 3 & Details

Start for free. Take our assessment.

CMKG.ORG’s CatMan Levels 1–3 Assessment contains 90 questions with a 60-minute time limit. You may exit and resume the assessment as needed or skip questions you don’t know. Once you complete the assessment, you’ll receive instant results by email as well as a personalized recommendation based on your score. We will not share your results with anyone outside of CMKG.ORG.

Know Your Shopper Insights Potential

 

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QUICK FACTS

18

COURSES

25–30

HOURS TO COMPLETE

1

ASSESSMENT

100%

ONLINE

Key Takeaways

  • Describe what’s most important from a retail customer’s perspective based on CatMan foundations
  • Explain how retail decisions and sales recommendations affect the retail income statement
  • List key data sources and describe how to draw compelling category insights and turn into action using the tactics
  • Identify the elements of a powerful (virtual) sales presentation – including the logic and flow, look and feel and delivery
  • Explain ways that the Shopper is changing and how this impacts retail customers and collaboration with them
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