Develop deep Shopper understanding and insights that inspire informed strategy and tactics. Outdated processes and thinking put Shoppers’ needs out of focus in category management, retail, shopper insights, and shopper marketing.
CMKG’s Shopper Insights Training Program helps individuals and teams develop a strategic approach in their shopper insights work. Individuals and shopper insights teams are propelled to clearer business actions by identifying and solving the what and why behind Shopper action and inaction.
The on-demand program or individual courses are available to teams, organizations, and individuals. Teams may choose to customize any or all of the competency areas and assessment, including the ability to create custom reports at an additional cost.
Expand the topic areas below for more information.
Find out where your gaps are pre-training so you can focus efforts during training. Get started for free with the assessment below or email us if you need a Team Assessment.
This set of courses builds important strategic foundations that help participants better understand the Shopper focus in category management, retail, shopper insights, and shopper marketing.
This program sets out the foundations of Shopper Insights, including an overview of category management and how to effectively use various types of data.View Shopper Insights Training Program, Level 1 & Details
This set of courses moves on from a foundational level into focusing more on the Shopper themselves, as well as identifying business opportunities and developing Shopper-focused stories and presentations.View Shopper Insights Training Program, Level 2 & Details
This program hones in on more advanced Shopper Insight, with a focus on data visualization and understanding trends.View Shopper Insights Training Program, Level 3 & Details
Individuals can understand where knowledge gaps exist in Category Management, Space Management, and Sales with a simple 3-step process — it’s designed to help you meet your goals with targeted training.
Our assessments contain between 75–140 questions each and have time limits for completion. Individual results are not shared with anyone outside of CMKG.
Get an automated email from CMKG with your % and point score. An 80% overall score is suggested and a 70%+ score for each of the sections.
Once our team reviews your results, you’ll get a second personalized email that details where you should start to address the gaps indicated on assessment results.