Collaboration, Insights, and Innovation for Manufacturers

Get Started

Category Management Team Development for Manufacturers Connects Two, Interrelated Components Drive Sales Growth:

Aligned, strategic organizational leadership and execution.

  • Best Practices
  • Joint Business Planning
  • Internal Alignment


Knowledgeable People with Fact-Based Insights

  • CatMan Foundations
  • Data & Insights
  • Shopper Insights
  • Storytelling Presentations


Knowledgeable People with Fact-Based Insights

  • Brand Growth
  • Talent Retention
  • Increased Collaboration

Data, technology and tools alone cannot create strategic, Shopper-focused solutions

People are the key to your success as a manufacturer.

Small-, medium-, and large-size manufacturers rely on well-prepared, strategic thinkers that can collaborate, create insights, and develop best practices for your organization at every level. 

Are you a small- to mid-sized manufacturer trying to get your new product on the shelf of retailers? 

You may struggle without having category perspective and foundations in your approach. You may not be armed with the full suite of data or army of analysts like some competitors, but you can be small and packed with a punch! 

Are you a manufacturer that doesn’t have retailers who are engaged in category management? 

You can still build the skills of your team in category management, ultimately increasing return on your data investment, adding value to your retailers through a more strategic approach, advancing Shopper insights and marketing, and making better, fact-based decisions internally and externally.

CMKG-audience_525-Manufacturers audience page photo.png

Developing highly-skilled, capable PEOPLE is what we do best.

We are category management experts, focused on you and your needs as a manufacturer/supplier
CMKG-audience_Manufacturers icon team assessment-1.png

Organizational, Team, Situational Consultation and Assessments

CMKG-audience_Manufacturers icon blending learning-1.png

Highly customizable, blended learning approach based on your short- and long-term goals

CMKG-audience_Manufacturers icon detailed training plan-1.png

Detailed training and deployment plan, student engagement, and progress reporting

CMKG-audience_Manufacturers icon student support-1.png

Unrivaled student support, increased performance, and measurable ROI

Learn how our assessment tool builds more strategic & efficient teams …

Think category management is just for others? Think again.

Check out these posts that cater to manufacturers just like you …



Assess Your CatMan Performance with our CatMan Scorecard for Manufacturers.


Watch our Manufacturer Leaders’ Forum + Complete Your CatMan Scorecard